Cadillac CT4 sales decreased in the United States and Canada during the second quarter of 2024.
Cadillac CT4 Sales - Q2 2024 - United States
In the United States, Cadillac CT4 deliveries totaled 1,768 units in Q2 2024, a decrease of about 35 percent compared to 2,724 units sold in Q2 2023.In the first six months of the year, CT4 sales decreased about 36 percent to 3,502 units.
| MODEL | Q2 2024 / Q2 2023 | Q2 2024 | Q2 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| CT4 | -35.10% | 1,768 | 2,724 | -35.58% | 3,502 | 5,436 |
Cadillac CT4 Sales - Q2 2024 - Canada
In Canada, Cadillac CT4 deliveries totaled 121 units in Q2 2024, a decrease of about 42 percent compared to 208 units sold in Q2 2023.In the first six months of the year, CT4 sales decreased about 43 percent to 219 units.
| MODEL | Q2 2024 / Q2 2023 | Q2 2024 | Q2 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| CT4 | -41.83% | 121 | 208 | -43.12% | 219 | 385 |
Competitive Sales Comparison (USA)
During the second quarter of 2024, Cadillac CT4 sales slotted in dead last due to a 35 percent slide to 1,768 units.
The Acura Integra continued to lead the segment despite a 19 percent downturn to 7,135 units, followed by the Audi A3 in the runner-up position with an 11 percent slide to 3,335 units. The Mercedes-Benz CLA-Class slotted in third, up 18 percent to 2,985 sales, tailed by the BMW 2 Series in fourth with a three percent uptick to 2,898 units last quarter. The CT4 rounded out fifth place, and in fact, the only competitor that it outperformed was the Mercedes-Benz A-Class, which has been discontinued and only recorded two deliveries during the quarter.
Sales Numbers - Luxury C-Segment Cars - Q2 2024 - USA
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | Q2 24 SHARE | Q2 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| ACURA INTEGRA | -18.79% | 7,153 | 8,808 | 39% | 43% | -17.42% | 13,638 | 16,514 |
| AUDI A3 | -11.14% | 3,335 | 3,753 | 18% | 18% | -9.90% | 7,047 | 7,821 |
| MERCEDES-BENZ CLA-CLASS | +18.41% | 2,985 | 2,521 | 16% | 12% | -28.83% | 3,595 | 5,051 |
| BMW 2 SERIES | +3.32% | 2,898 | 2,805 | 16% | 14% | +53.68% | 6,436 | 4,188 |
| CADILLAC CT4 | -35.10% | 1,768 | 2,724 | 10% | 13% | -35.58% | 3,502 | 5,436 |
| MERCEDES-BENZ A-CLASS | -91.26% | 2 | 23 | 0% | 0% | -97.99% | 3 | 149 |
| TOTAL | -12.08% | 18,141 | 20,634 | -12.61% | 34,221 | 39,159 |
In terms of segment share, the Integra garnered 39 percent share, down four percentage points; the A3 held steady at 18 percent, followed by the CLA-Class with 16 percent share, up for percentage points. The 2 Series also earned 16 percent share, up two percentage points, while Cadillac CT4 sales accounted for 10 percent share, down three percentage points.
The Cadillac Society Take
Cadillac CT4 sales during Q2 2024 place the luxury sedan effectively dead last, considering the only vehicle it outsold is no longer in production.
Unfortunately, the CT4 did not undergo a refresh for the 2025 model year, unlike its bigger brother, the Cadillac CT5. In fact, it was a surprise that the CT4 even made it to the 2025 model year, although at this point, it’s not clear how much longer it can hang on before Cadillac discontinues it entirely.
Until that happens, the CT4 will continue to lag behind its opponents in the absence of a midcycle refresh, which is highly unlikely.
About The Numbers
- All percent change figures compared to Cadillac CT4 sales for Q2 2023, unless noted otherwise
- In the United States, there were 77 selling days for Q2 2024 and 77 selling days for Q2 2023
- Cadillac CT4 sales include CT4 Sedan, CT4-V Sedan, and CT4-V Blackwing Sedan
- BMW 2 Series sales include the 2 Series two-door and 2 Series Gran Coupé
- Cadillac sales results for Q2 2024
Frank+Ricciardi
If you don’t advertise it, you can’t expect to sell it. Cadillac Management needs to hire a Marketing Director who understands Marketing 101.
W.S.
I traded an ATS for a CT4, as an early adopter. Within 6 months I regretted it. It was akin to a child of a Chevrolet Cavalier and a Honda Accord. In one word: unrefined. I shopped, and traded it for an ATS. Hence, I’m not surprised with the report. CT4 should go and bring back the CT6 which is more in keeping with the expectation of “old school” Caddy, with CT5 as the sportier model.
Alex Luft
As a former owner of two ATSes, I honestly can’t say how you can reach that conclusion. The CT4 does everything better than the ATS did… unless you went from the 2.0L LTG to the 2.0 LSY. You need the optional L3B in the CT4…
anonymous guest
Cadillac needed to stay out of turbo 4s. A very narrow bore-space, long-stroke 2.5-ish liter L6 turbo (both longitudinal and transverse); should be the high-feature V6 replacement (and not be a corporate-wide engine, outside a Voltec system revival).
It seems like pieces may be moving in a way, there will be gap years without any volume Caddy USA sedan.