Cadillac Mexico sales increased 3.5 percent to 89 units in August 2024 compared to August 2023.
Individual model sales performance was as follows:
During the first eight months of the 2024 calendar year, Cadillac Mexico sales decreased 0.4 percent to 763 units.
| MODEL | AUG 2024 / AUG 2023 | AUGUST 2024 | AUGUST 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| ESCALADE | -32.43% | 50 | 74 | +1.86% | 548 | 538 |
| LYRIQ | * | 5 | * | * | 50 | * |
| XT4 | +383.33% | 29 | 6 | -31.53% | 76 | 111 |
| XT5 | -16.67% | 5 | 6 | -23.93% | 89 | 117 |
| CADILLAC TOTAL | +3.49% | 89 | 86 | -0.39% | 763 | 766 |
The increase in Cadillac Mexico sales during August stabilizes the luxury marque’s sales volume in the Latin country, continuing the recovery that began during the prior month. Notably, the figures represent Cadillac’s second consecutive monthly increase in the Mexican market following a negative streak during the majority of the first half of the year.
The growth in Cadillac Mexico sales during August was driven primarily by improved sales of the refreshed 2024 Cadillac XT4, which launched locally mid-year. Cadillac’s entry-level crossover saw sales nearly quintuple year-over-year, while also being the marque’s only model to experience a growth in sales volume, marking the highest monthly result since its launch. Additionally, the all-electric Cadillac Lyriq added another five units to the bottom line, exactly the same amount sold in July.
In contrast, the Cadillac Escalade suffered a drastic double-digit decline, losing a total of 24 units on an annual basis. The iconic full-size SUV continues to lose volume in the Mexican market while remaining the marque’s best-selling vehicle in Mexico, and still maintaining positive figures on a year-to-date basis. Likewise, the Cadillac XT5 continued to decline due to its age and associated loss of competitiveness throughout North America.
Resulting in a more commanding presence all around.
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The ambient light color tally is now 126.
And we have some ideas about how this will be accomplished.