Cadillac sales in the United States decreased one percent to 38,455 units during the second quarter of 2024.
Individual model sales performance was as follows:
- Cadillac CT4 sales decreased 35.1 percent to 1,768 units
- Cadillac CT5 sales decreased 28.82 percent to 3,841 units
- Cadillac Escalade sales increased 38.6 percent to 10,069 units
- Both regular-length Escalade and Escalade ESV sales are included in this line item
- Cadillac Lyriq sales increased 441.1 percent to 7,294 units
- Cadillac XT4 sales decreased 10.11 percent to 5,154 units
- Cadillac XT5 sales decreased 13.57 percent to 5,890 units
- Cadillac XT6 sales decreased 16.32 percent to 4,439 units
During the first six months of the 2024 calendar year, U.S. Cadillac sales decreased 1.7 percent to 73,906 units.
Sales Results - Q2 2024 - USA - Cadillac
| MODEL | Q2 2024 / Q2 2023 | Q2 2024 | Q2 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| CT4 | -35.10% | 1,768 | 2,724 | -35.58% | 3,502 | 5,436 |
| CT5 | -28.82% | 3,841 | 5,396 | -31.29% | 6,863 | 9,989 |
| ESCALADE | +38.60% | 10,069 | 7,265 | +50.17% | 19,204 | 12,788 |
| ESCALADE ESV | -100.00% | 0 | 4,290 | -100.00% | 0 | 7,995 |
| LYRIQ | +441.10% | 7,294 | 1,348 | +465.37% | 13,094 | 2,316 |
| XT4 | -10.11% | 5,154 | 5,734 | -19.78% | 10,033 | 12,507 |
| XT5 | -13.57% | 5,890 | 6,815 | -13.72% | 12,165 | 14,100 |
| XT6 | -16.32% | 4,439 | 5,305 | -10.15% | 9,045 | 10,067 |
| CADILLAC TOTAL | -1.09% | 38,455 | 38,877 | -1.72% | 73,906 | 75,198 |
The Cadillac Society Take
The single-digit drop in Q2 2024 Cadillac sales represents the luxury marque’s third consecutive quarterly contraction in the U.S., where it has been in the red since the fourth quarter of last year. However, the 38,455 deliveries recorded during the second quarter is a notable improvement over Q1, when it recorded 35,451 deliveries.
Cadillac’s Q2 2024 contraction in the U.S. market was driven by a broad decline across the model range, including the best-selling Cadillac Escalade. The full-size luxury SUV accounted for 10,069 combined deliveries during the quarter, down 12.9 percent compared to the 11,555 units during Q2 2023. In fact, all of the luxury brand’s internal combustion models suffered not-insignificant double-digit declines during the quarter, with the sedan lineup seeing the largest year-over-year contraction rates.
Meanwhile, the Cadillac Lyriq again saw a dramatic triple-digit spike to 7,294 units during Q2. The result represents the nameplate’s highest quarterly sales record to date. This also makes the Lyriq the second most popular Cadillac nameplate behind only the Escalade. The luxury crossover was able to achieve this outstanding growth rate due to improved production levels at the Spring Hill plant, leading to improved availability at the dealer level.
About The Numbers
- All percent change figures compared to S. Cadillac sales for Q2 2023, unless noted otherwise
Further Reading & Sales Reporting
- Cadillac news
- Running Cadillac sales results
- Cadillac sales results for Q2 2024
- Cadillac sales Q2 2024 USA (this page)
- Cadillac Canada sales Q2 2024
- Cadillac China sales Q2 2024
- Cadillac Mexico sales Q2 2024
