Cadillac Mexico Sales Down 16 Percent In September 2023

Cadillac Mexico sales decreased 16 percent to 81 units in September 2023 compared to September 2022.

Individual model sales performance was as follows:

Cadillac CT4 sales have not yet commenced in Mexico
Cadillac CT5 sales have not yet commenced in Mexico
Cadillac Escalade sales decreased 21.33 percent to 59 units
Cadillac XT4 sales decreased 16.67 percent to 10 units
Cadillac XT5 sales increased 33.33 percent to 12 units
Cadillac XT6 sales have not yet commenced in Mexico

During the first nine months of the 2023 calendar year, Cadillac Mexico sales decreased 18 percent to 847 units.

Sales Results - September 2023 - Mexico - Cadillac

MODEL	SEP 2023 / SEP 2022	SEPTEMBER 2023	SEPTEMBER 2022	YTD 2023 / YTD 2022	YTD 2023	YTD 2022
ESCALADE	-21.33%	59	75	-22.16%	597	767
XT4	-16.67%	10	12	-9.02%	121	133
XT5	+33.33%	12	9	-2.27%	129	132
CADILLAC TOTAL	-15.63%	81	96	-17.93%	847	1,032

The Cadillac Society Take

Cadillac Mexico sales experienced a new setback in September, expanding the luxury marque’s negative streak in the country. In fact, the performance represents the ninth consecutive month that Cadillac sales were in the red in the local market, meaning that sales have decreased every month so far this year.

This rather depressing performance is caused by a combination of factors that includes a limited lineup consisting of only three models, plus a decrease in the units sent to the Mexican market.

After experiencing a healthy increase in August, the Cadillac Escalade suffered another volume contraction in September, serving as the primary reason for brand’s overall decline. Sales of the iconic full-size luxury SUV decreased 16 units on an annual basis, almost exactly the same amount compared to the previous month’s record, when the Escalade recorded 75 deliveries in Mexico. Even so, the Escalade remains Cadillac’s best-selling model in the local market and throughout North America.

The Cadillac XT5 was the only one of the marque’s three models offered in Mexico to post a sales uptick in September, recording a double-digit improvement that translated to only three additional deliveries. Even so, it was able to lift up its year-to-date sales. Meanwhile, the new Cadillac Lyriq has not yet begun deliveries in Mexico.