Cadillac Canada Sales Down 14 Percent In Third Quarter 2023

Cadillac Canada sales decreased 14 percent to 3,591 units during the third quarter of 2023.

Individual model sales performance was as follows:

Cadillac CT4 sales decreased 52.61 percent to 91 units
Cadillac CT5 sales decreased 31.39 percent to 223 units
Cadillac Escalade sales decreased 13.85 percent to 622 units
Cadillac Escalade ESV sales increased 1.24 percent to 244 units
Cadillac Lyriq sales totaled 317 units
Cadillac XT4 sales decreased 10.55 percent to 1,035 units
Cadillac XT5 sales decreased 36.4 percent to 713 units
Cadillac XT6 sales decreased 16.63 percent to 346 units

During the first nine month of the 2023 calendar year, Cadillac Canada sales increased seven percent to 12,193 units.

Sales Results - Q3 2023 - Canada - Cadillac

MODEL	Q3 2023 / Q3 2022	Q3 2023	Q3 2022	YTD 2023 / YTD 2022	YTD 2023	YTD 2022
CT4	-52.61%	91	192	-1.65%	476	484
CT5	-31.39%	223	325	+6.34%	772	726
ESCALADE	-13.85%	622	722	-0.10%	2,071	2,073
ESCALADE ESV	+1.24%	244	241	+8.18%	727	672
LYRIQ	*	317	*	*	536	0
XT4	-10.55%	1,035	1,157	+11.34%	3,437	3,087
XT5	-36.40%	713	1,121	-7.34%	2,981	3,217
XT6	-16.63%	346	415	+3.74%	1,193	1,150
CADILLAC TOTAL	-13.95%	3,591	4,173	+6.85%	12,193	11,411

The Cadillac Society Take

The setback experienced by Cadillac in Canada during the third quarter of the year puts an end to the luxury marque’s remarkable growth trajectory spanning four consecutive quarters in the market. This growth was the result of healthy demand for new vehicles as well as a favorable mix of inventory and dealer performance. As such, the Q3 drop interrupts Cadillac’s growth in Canada while showing a weakening in the competitiveness of its model portfolio.

Key models suffered significant declines in sales volumes, including the best-selling Cadillac XT4, XT5 and the (regular-length_ Escalade. Among these, the one that saw the most significant drop was the Cadillac XT5, recording a significant volume decrease of 408 units on an annual basis.

The only model that managed to be in the green during Q3 was the Cadillac Escalade ESV, which saw a slight, single-digit increase that could barely add three units compared to the same timeframe last year.

For its part, the new Cadillac Lyriq recorded its highest quarterly record to date in the Canadian market, seeing a notable volume of 317 deliveries, almost double the 167 units delivered during the second quarter.