Home ยป Cadillac Escalade Average Transaction Price Increased 8 Percent In Q1 2023

Cadillac Escalade Average Transaction Price Increased 8 Percent In Q1 2023

Cadillac Escalade Average Transaction Price Increased 8 Percent In Q1 2023

The average transaction price (ATP) of a new Cadillac Escalade increased eight percent during the first quarter of 2023 while the overall ATP of a new Cadillac slipped.

A recent report from Cox Automotive reveals that, on average, buyers of a new Cadillac Escalade spent $116,406 on the full-size luxury SUV between January and March 2023, a 7.6 percent increase year-over-year. The extended-length Escalade ESV had an ATP of $115,345, up 4.2 percent from Q1 2022. The slight increase isn’t entirely unexpected, as sales of both Escalade variants decreased last quarter, with the “regular” Escalade selling 5,523 units, down 14 percent, while the Escalade ESV moving 3,705 units, down 9.2 percent. Additionally, it’s likely that the high-performance Escalade-V is driving prices upward, thanks to its $150,000 starting MSRP.

Overall, the luxury marque’s sales increased 29 percent last quarter, moving 36,231 units – close to pre-pandemic figures. It’s also worth noting that pricing appears to be stabilizing, as Cadillac-wide ATP was up just 1.1 percent in March 2023, averaging $65,202 per vehicle across the lineup.

Sales Results - Q1 2023 - USA - Cadillac

MODELQ1 2023 / Q1 2022Q1 2023Q1 2022
CT4+43.26% 2,7121,893
CT5+37.39% 4,5933,343
ESCALADE-14.03% 5,5236,424
ESCALADE ESV-9.21% 3,7054,081
LYRIQ* 968*
XT4+83.00% 6,7733,701
XT5+45.90% 7,2854,993
XT6+25.98% 4,7623,780
CADILLAC TOTAL+28.72% 36,32128,216

Interestingly, the Cadillac Escalade was the only vehicle in the luxury marque’s lineup with sales in the red last quarter. Comparatively, the Cadillac XT4 saw its sales skyrocket 83 percent, while the XT5 also experienced a healthy sales increase of 46 percent as availability of both crossovers improved.

Sales Numbers - Full-Size Luxury SUVs - Q1 2023 - USA

MODEL Q1 23 / Q1 22 Q1 23 Q1 22 Q1 23 SHARE Q1 22 SHARE
CADILLAC ESCALADE -14.03% 5,523 6,424 27% 37%
CADILLAC ESCALADE ESV -9.21% 3,705 4,081 18% 23%
LINCOLN NAVIGATOR +94.13% 4,170 2,148 21% 12%
JEEP GRAND WAGONEER -35.50% 2,044 3,169 10% 18%
INFINITI QX80 +199.15% 3,183 1,064 16% 6%
LEXUS LX +181.72% 1,572 558 8% 3%
TOTAL +15.78% 20,197 17,444

Despite being in the red, the Cadillac Escalade maintained its position as the dominant force in its competitive segment, vastly outselling its rivals for a 46 percent share of the full-size luxury SUV bracket. Clearly, the high Escalade prices haven’t sent enough buyers to other automakers, as the next-closest competitor, the Lincoln Navigator, only sold 4,170 units last quarter, less than half of the Escalade’s figures. In fact, we’d argue that the biggest obstacle to Escalade sales is inventory related.

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Written by
Alexandra is a Colorado-based journalist with a passion for all things involving horsepower, be it automotive or equestrian.

1 Comment

  1. Their sales of the Escalade are down because Arlington isn’t allocating as many build slots to them and are catching up on Tahoe & Yukon sale orders. There is many Escalade orders out there un-fulfilled, one of them being mine. Their sales quantity could be up if they allocated efforts to building more of them.

    Reply

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