Cadillac rival Jaguar has announced that it intends to become an all-electric luxury brand starting in the 2025 calendar year, rivaling the Cadillac EV strategy.
The younger British brand, part of Jaguar Land Rover, which is owned by the Indian Tata Group, previously confirmed in July of 2019 that it intended to manufacture a new range of electrified vehicles. The new strategy, named Reimagine, goes much further: by the middle of this decade, all Jaguar models will be electric.
Interestingly, although the Jaguar XJ nameplate which was used for large luxury sedans from 1968 to 2019 “may be retained”, Jaguar has confirmed that the previously announced all-electric XJ will not form part of the line-up.
Cadillac Lyriq
The Reimagine policy also includes making all Land Rover vehicles electric by 2030, including the Range Rover, the company’s closest model to the Escalade full-size luxury SUV. ICE-powered models will no longer be available. The ultimate goal is for Jaguar Land Rover to achieve net zero carbon emissions across its full range of operations by 2039.
By comparison, Cadillac EV models are expected to account for half of the marque’s portfolio by 2025, or perhaps sooner. The first to arrive, in the first quarter of 2022, will be the Lyriq crossover. It will be followed by two more crossovers called Optiq and Symboliq, the flagship Celestiq sedan, a model so far known only as the “low-roof” Cadillac EV (likely a cross between a sedan and a coupe) and an electric version of the Escalade.
There has been nothing to suggest that the existing CT4, CT5, XT4, XT5, XT6 or ICE Escalade will be discontinued during this period. In terms of eliminating ICE vehicles from its lineup, Jaguar will therefore be ahead of Cadillac – though that’s not necessarily a good thing.
Jaguar I-Pace
At present, the only all-electric Jaguar model on sale is the I-Pace crossover. The vehicle made history in 2019 by winning the overall, Design and Green categories in the World Car of the Year awards. No other car has ever won three of these awards in the same year. The only model to have won two was the BMW i3 hatchback (available as a pure EV or with a range-extender gasoline engine) which took the Design and Green categories in 2014.
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norm
This many money-grubbing monsters going all electric is a sure sign that it is meant to kill the car business and independent transportation. This boondoggle relies heavily on government subsidies through massive taxes. The self-driving car is nonsense. The driver in that case is a state controlled system. Joseph Stalin would be proud.
Chris Cummings
This^^^^
Scotty Keen
Norm… EV ≠AV.
EV will give us faster cars that are actually simpler to build and maintain. What’s the problem with that?
Tony
How will all those vehicles get charged with the power grid going down like it is right now in Texas?
Greg
Kryst!
How will all those Gas powered vehicles get refueled when the pumps don’t have power?
Next Red Herring please…
Greg
What is it about EVs that make people reach such heights of absurdity?
Why are electrically powered vehicles “Communist”????
The end of independent transportation??? EVs will SAVE the personal motor vehicle.
Greg
I’m reminded of John Lawtons words:
“The irony of the Information Age is that it has given new respectability to uninformed opinion.”
Johnls_39
Jaguar has a smaller line-up than Cadillac. They can’t find buyers for the sedan market and the only vehicle that seems to sell is the F-Pace.
It does not matter who will be first to market. What matters is who will have better product between the two automakers.