Cadillac CT4 sales recorded their first third quarter deliveries in the United States, Canada and South Korea during Q3 2020. The compact luxury sedan has yet to go on sale in other international markets, such as Mexico, Russia or Europe.
Cadillac CT4 Sales - Q3 2020 - United States
In the United States, Cadillac CT4 deliveries totaled 1,536 units in Q3 2020.In the first nine months of the year, CT4 sales totaled 2,168 units.
| MODEL | Q3 2020 / Q3 2019 | Q3 2020 | Q3 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| CT4 | * | 1,536 | * | * | 2,168 | 0 |
Cadillac CT4 Sales - Q3 2020 - Canada
In Canada, Cadillac CT4 deliveries totaled 135 units in Q3 2020.In the first nine months of the year, CT4 sales totaled 160 units.
| MODEL | Q3 2020 / Q3 2019 | Q3 2020 | Q3 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| CT4 | * | 135 | * | * | 160 | 0 |
Cadillac CT4 Sales - Q3 2020 - South Korea
In South Korea, Cadillac CT4 deliveries totaled 11 units in Q3 2020.In the first nine months of the year, CT4 sales totaled 11 units.
| MODEL | Q3 2020 / Q3 2019 | Q3 2020 | Q3 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| CT4 | * | 11 | * | * | 11 | * |
Competitive Sales Comparison (U.S.)
Cadillac CT4 sales performance during the third quarter of 2020 places the model in last place in its segment by overall sales volume, led by the Mercedes-Benz A-Class and CLA-Class in first for a combined 6,181 deliveries. The BMW 2 Series took second place with 4,190 units, the Acura ILX took fourth place with 3,938 units, and Audi A3 took fifth with 2,555 deliveries.
Sales Numbers - Luxury C-Segment Cars - Q3 2020 - United States
| MODEL | Q3 20 / Q3 19 | Q3 20 | Q3 19 | Q3 20 SHARE | Q3 19 SHARE | YTD 20 / YTD 19 | YTD 20 | YTD 19 |
|---|---|---|---|---|---|---|---|---|
| MERCEDES-BENZ A-CLASS | -45.63% | 3,931 | 7,230 | 21% | 44% | -12.71% | 11,732 | 13,440 |
| MERCEDES-BENZ CLA-CLASS | +66.67% | 2,250 | 1,350 | 12% | 8% | +2.04% | 8,461 | 8,292 |
| BMW 2 SERIES | +95.61% | 4,190 | 2,142 | 23% | 13% | +69.70% | 9,766 | 5,755 |
| ACURA ILX | +5.27% | 3,938 | 3,741 | 21% | 23% | -12.75% | 9,333 | 10,697 |
| AUDI A3 | +22.25% | 2,555 | 2,090 | 14% | 13% | -7.26% | 6,694 | 7,218 |
| CADILLAC CT4 | * | 1,536 | * | 8% | 0% | * | 2,168 | 0 |
| TOTAL | +11.16% | 18,400 | 16,553 | +6.06% | 48,154 | 45,402 |
From a segment share standpoint, the A-Class and CLA-Class accounted for 21 and 12 percent, respectively, which adds up to a combined 33 percent of the segment. The 2 Series accounted for 23 percent segment share, while the Acura and Audi held 21 and 14 percent each. The Cadillac CT4 accounted for an 8 percent share.
The luxury compact car segment (lux C-segment) expanded 11 percent to 18,400 units in Q3 2020.
The Cadillac Society Take
Cadillac CT4 sales during the third quarter of 2020 represented the very first Q3 deliveries for the new sedan. We posit that volume was stifled by the following two factors:
- Limited availability of models at the dealer level. The circumstance was created by about 60 days’ worth of downtime at the Lansing Grand River plant that produces the vehicle as a result of the COVID-19 pandemic.
- Limited customer awareness of the all-new model in a new segment, placing the CT4 at a disadvantage compared to its direct rivals, all of which have had time to become established in the marketplace.
We expect Cadillac CT4 sales to grow during the fourth quarter of the year and well into 2021.
About The Numbers
- All percent change figures compared to Cadillac CT4 sales for Q3 2019, unless noted otherwise
- In the United States, there were 77 selling days in Q3 2020 and 76 selling days in Q3 2019
- Cadillac CT4 sales include CT4 Sedan and CT4-V Sedan
- Cadillac sales Q3 2020 USA
- Cadillac Canada sales Q3 2020
- Cadillac China sales Q3 2020
- Cadillac South Korea sales Q3 2020
- Cadillac South Korea sales July 2020
- Cadillac South Korea sales August 2020
- Cadillac South Korea sales September 2020
- Cadillac Mexico sales Q3 2020
- Cadillac Russia sales Q3 2020
- Cadillac Russia sales July 2020
- Cadillac Russia sales August 2020
- Cadillac Russia sales September 2020
