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Cadillac Canada Sales Decrease 25 Percent In Q1 2020

Cadillac Canada sales decreased 25 percent to 2,030 units during the first quarter of 2020 compared to the first quarter of 2019.

Individual model sales performance was as follows:

Cadillac ATS sales totaled 0 units
- The vehicle has been discontinued and is being replaced by the all-new Cadillac CT4 on the low end and Cadillac CT5 on the high end
Cadillac CT5 sales totaled 89 units
- The figures represent the CT5’s first quarter on sale in the Canadian market
Cadillac CT6 sales increased 32 percent to 57 units
- The vehicle has been discontinued, with no replacement for the Canadian market at this time
Cadillac CTS sales decreased 42 percent to 37 units
- The vehicle has been discontinued and is being replaced indirectly by the all-new Cadillac CT5
Cadillac Escalade sales decreased 31 percent to 220 units while Escalade ESV sales decreased 38 percent to 100 units
Cadillac XT4 sales decreased 11 percent to 634 units
Cadillac XT5 sales decreased 43 percent to 643 units
Cadillac XT6 sales totaled 238 units
Cadillac XTS sales decreased 95 percent to 12 units
- The vehicle has been discontinued, with no replacement for the Canadian market at this time

Sales Results - Q1 2020 - Canada - Cadillac

MODEL	Q1 2020 / Q1 2019	Q1 2020	Q1 2019
CT5	*	89	*
CT6	+32.59%	57	43
CTS	-42.19%	37	64
ESCALADE	-31.47%	220	321
ESCALADE ESV	-38.28%	100	162
XT4	-11.33%	634	715
XT5	-42.85%	643	1,125
XT6	*	238	*
XTS	-95.08%	12	244
CADILLAC TOTAL	-24.87%	2,030	2,702

The Cadillac Society Take

The 25 percent decrease in Cadillac Canada sales during the first quarter of 2020 was impacted substantially by the ongoing COVID-19 pandemic, with the country losing nearly one month worth of sales volume.

Noteworthy events that took place during the quarter include the launch of the Cadillac CT5 sedan, as well as an uptick in deliveries of the now-discontinued CT6. The upcoming CT4 has yet to go on sale in Canada.

Cadillac sedan sales totaled 195 units, or only 10 percent of the overall sales volume, while Cadillac crossover accounted for 1,515 units or 75 percent of sales volume. The remaining 320 units, or 15 percent of sales volume, are attributable to the Escalade and Escalade ESV.

Cadillac is currently undergoing a major transition, replacing two of its sedans – the ATS and CTS – with all-new models – the CT4 and CT5. In addition, the Escalade is about to be replaced by an all-new model in the first half of 2020, while the XT5 is getting a refresh for the 2020 model year.

We expect Cadillac Canada sales to continue at significantly depressed levels so long as the coronavirus pandemic doesn’t subside.