U.S. Cadillac Sales Decrease 15.8 Percent In Q1 2020

Cadillac sales in the United States decreased 15.8 percent to 30,325 units during the first quarter of 2020.

Individual model sales performance was as follows:

Cadillac ATS sales decreased 91 percent to 47 units
- The vehicle has been discontinued and is being replaced by the all-new Cadillac CT4 and Cadillac CT5
Cadillac CTS sales decreased 60 percent to 966 units
- The vehicle has been discontinued and is being replaced indirectly by the Cadillac CT5
Cadillac CT4 sales totaled 41 units
Cadillac CT5 sales totaled 3,000 units
Cadillac CT6 sales decreased 21 percent to 1,725 units
- The vehicle has been discontinued
Cadillac Escalade sales decreased 17.58 percent to 5,620 units
- That total includes Escalade and Escalade ESV sales
Cadillac XT4 sales decreased 26.5 percent to 5,162 units
Cadillac XT5 sales decreased 32 percent to 9,023 units
Cadillac XT6 sales totaled 5,074 units
Cadillac XTS sales decreased 87.3 percent to 473 units
- The vehicle has been discontinued

Sales Results - Q1 2020 - USA - Cadillac

MODEL	Q1 2020 / Q1 2019	Q1 2020	Q1 2019
ATS	-90.99%	47	522
CT4	*	41	*
CT5	*	3,000	*
CT6	-21.16%	1,725	2,188
CTS	-93.41%	160	2,428
ESCALADE	-17.58%	5,620	6,819
XT4	-26.53%	5,162	7,026
XT5	-32.05%	9,023	13,278
XT6	*	5,074	*
XTS	-87.33%	473	3,734
CADILLAC TOTAL	-15.75%	30,325	35,995

The Cadillac Society Take

U.S. Cadillac sales fell during the first quarter of 2020 as a result of the ongoing COVID-19 pandemic, resulting in Cadillac production being halted in the United States. It would appear that most Cadillac sales that took place during the first quarter of 2019 were from existing dealer inventories, thereby mitigating the impact that a lull in production will have in future weeks/months.

In general, it is believed that Cadillac lost between 20 and 25 selling days during March due to the COVID pandemic.

It’s also worth noting that the coronavirus will also delay the upcoming ultra high-performance variants of Cadillac’s new sedans – the CT4-V Blackwing and CT5-V Blackwing.

A few items of note during the first quarter include the very initial deliveries of the new Cadillac CT4 sedan. Meanwhile, the all-new CT5 Sedan saw 3,000 deliveries during the quarter.

In addition, the Cadillac XT6 crossover saw 5,074 deliveries during the quarter. The figure is lower than the 7,169 delivered during the fourth quarter of 2019, but still a relatively decent amount given the COVID-related constraints.