Cadillac sales in the United States decreased 15.8 percent to 30,325 units during the first quarter of 2020.
Individual model sales performance was as follows:
| MODEL | Q1 2020 / Q1 2019 | Q1 2020 | Q1 2019 |
|---|---|---|---|
| ATS | -90.99% | 47 | 522 |
| CT4 | * | 41 | * |
| CT5 | * | 3,000 | * |
| CT6 | -21.16% | 1,725 | 2,188 |
| CTS | -93.41% | 160 | 2,428 |
| ESCALADE | -17.58% | 5,620 | 6,819 |
| XT4 | -26.53% | 5,162 | 7,026 |
| XT5 | -32.05% | 9,023 | 13,278 |
| XT6 | * | 5,074 | * |
| XTS | -87.33% | 473 | 3,734 |
| CADILLAC TOTAL | -15.75% | 30,325 | 35,995 |
U.S. Cadillac sales fell during the first quarter of 2020 as a result of the ongoing COVID-19 pandemic, resulting in Cadillac production being halted in the United States. It would appear that most Cadillac sales that took place during the first quarter of 2019 were from existing dealer inventories, thereby mitigating the impact that a lull in production will have in future weeks/months.
In general, it is believed that Cadillac lost between 20 and 25 selling days during March due to the COVID pandemic.
It’s also worth noting that the coronavirus will also delay the upcoming ultra high-performance variants of Cadillac’s new sedans – the CT4-V Blackwing and CT5-V Blackwing.
A few items of note during the first quarter include the very initial deliveries of the new Cadillac CT4 sedan. Meanwhile, the all-new CT5 Sedan saw 3,000 deliveries during the quarter.
In addition, the Cadillac XT6 crossover saw 5,074 deliveries during the quarter. The figure is lower than the 7,169 delivered during the fourth quarter of 2019, but still a relatively decent amount given the COVID-related constraints.
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