Cadillac Mexico Sales Decrease 33 Percent In February 2020

Cadillac Mexico sales decreased 33 percent to 66 units in February 2020 compared to February 2019.

Individual model sales performance was as follows:

Cadillac CTS sales were flat at 2 units
- The vehicle has been discontinued and is being replaced indirectly by the CT5
Cadillac Escalade sales decreased 50 percent to 17 units
Cadillac XT4 sales decreased 6.45 percent to 29 units
Cadillac XT5 sales decreased 40 percent to 18 units
Cadillac XT6 sales have not yet commenced in Mexico
Cadillac does not market the CT6 in Mexico
- U.S. CT6 production ended in February 2020

During the first two months of the 2020 calendar year, Cadillac Mexico sales decreased 32 percent to 116 units.

Sales Results - February 2020 - Mexico - Cadillac

MODEL	FEB 2020 / FEB 2019	FEBRUARY 2020	FEBRUARY 2019	YTD 2020 / YTD 2019	YTD 2020	YTD 2019
CTS	0.00%	2	2	-25.00%	3	4
ESCALADE	-50.00%	17	34	-56.36%	24	55
XT4	-6.45%	29	31	+22.00%	61	50
XT5	-40.00%	18	30	-46.15%	28	52
CADILLAC TOTAL	-33.33%	66	99	-32.16%	116	171

The Cadillac Society Take

Cadillac Mexico sales decreased significantly in February, suffering a 33 percent drop compared to the same month in 2019. The results represent the fourth consecutive month of decreases.

The 66 units sold in February represent the second-worst figure registered by the brand in recent years in Mexico, only behind the 50 vehicles delivered in January 2020

Unlike previous drops in sales volume, not a single Cadillac model saw sales increase in February. This applies to even the XT4, which has typically bucked the trend over the rest of the lineup. Even so, the compact crossover’s first decrease in sales volume Mexico did not prevent it from remaining the luxury automaker’s most popular vehicle. It also didn’t prevent sales volume in the first two months of the year from remaining positive.

We attribute the decline in Cadillac Mexico sales in February to two overarching factors:

Limited inventory as a result of the UAW labor strike, which took place over the course of 40 days in the fourth quarter of 2019. The walkout resulted in dealers having significantly fewer models to sell, while also upsetting availability for the next several weeks.
An economic slump in Mexico, which has resulted in many months of depressed auto sales. Cadillac has often not been impacted by this trend, but it could not escape the pattern in January and February.