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U.S. Cadillac Sales Increase 1.32 Percent To 39,739 Units In Second Quarter 2019

Cadillac sales totaled 39,739 new vehicles in the second quarter of 2019 in the U.S. market, an increase of 1.32 percent compared to Q2 2018.

Individual model sales performance was as follows:

Sales were flat flat at 75,734 units during the first six months of 2019.

Sales Results - Q2 2019 - USA - Cadillac

MODELQ2 2019 / Q2 2018Q2 2019Q2 2018YTD 2019 / YTD 2018 YTD 2019YTD 2018
ATS-90.20% 3713,785-88.47%893 7,747
CT6-23.28% 1,8622,427-17.25%4,050 4,894
CTS-7.46% 2,4432,640-4.15%4,871 5,082
ESCALADE-2.31% 9,4329,655-8.53%16,251 17,766
ESCALADE ESV* 00*0 0
XT4* 7,080**14,106 0
XT5-23.04% 13,11817,045-17.23%26,396 31,890
XT6* 74**74 0
XTS+46.22% 5,3593,665+6.19%9,093 8,563
CADILLAC TOTAL+1.32% 39,73939,222-0.28%75,734 75,949

The Cadillac Society Take

The second quarter of 2019 was a mixed bag for Cadillac sales. While the ATS and CTS have been discontinued and are in the process of being replaced by the all-new Cadillac CT5, series production of the CT5 has not yet begun. In addition, the all-new Cadillac CT4 will arrive earlier in 2020 to give Cadillac an entry into the luxury C-car segment. The transitionary period diminishes Cadillac’s sedan sales volume.

In the large sedan space, Cadillac CT6 were rather concerning. but they were offset by those of the XTS. Cadillac tells us that XTS sales jumped as much as they did as a result of higher fleet deliveries.

On utilities front, the Cadillac XT4 recorded 7,080 deliveries during its second quarter on sale in the U.S. Meanwhile, sales of the XT5 fell by 3,927 units – concerning results for Cadillac’s best-selling model. Luckily, a refreshed XT5 is coming in the very near future, which should result in an uptick in XT5 sales volume. In addition, the Cadillac XT6 – which started arriving at dealers at the very end of the second quarter – managed to squeeze in 74 deliveries. Finally, Cadillac Escalade sales fell 2.3 percent to 9,432 units. An all-new Escalade is coming for the 2021 model year.

About The Numbers

  • There were 77 selling days in Q2 2019 and 77 selling days in Q2 2018

More Cadillac Sales

Alex Luft

Alex is the founder of Cadillac Society. He has a deep passion for automotive business strategy and enjoys driving his ATS sedan on twisty mountain roads.

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