Cadillac was kind enough to grace us with studio images of the upcoming 2020 Cadillac CT5, and we have since seen it out and about, roaming real world streets. After taking in the new sedan’s design, we noted something peculiar about the front end: the Cadillac badge on the front seems slightly bigger (taller) and of a different shape than the normal Cadillac Crest. So, naturally, we reached out to Cadillac for clarification.
“It is a little bit different, but it’s for functional purposes,” said Cadillac’s Tara Kuhnen.
We’ll take that to mean that the emblem on the front end of the 2020 Cadillac CT5 is, indeed, larger than usual, and it’s not “just how it looks in the pictures.”
We speculate that the front end logo has been enlarged for one of two potential reasons:
- To accommodate sensors for autonomous driving technology, such as Cadillac’s Super Cruise, or
- A new kind of Cadillac emblem that illuminates at night
Our questions should be answered soon enough, as the new Cadillac CT5 is slated to make its public debut later this month at the New York International Auto Show. The debut comes shortly after the surprise announcement in mid-March, when Cadillac revealed the all-new CT5 sedan that will propel the vehicle into the popular and lucrative D-segment to battle the likes of the Mercedes-Benz C-Class and BMW 3 Series.
The 2020 Cadillac CT5 will ride on an updated version of the renowned Alpha platform that currently underpins the ATS and CTS lines. The new sedan will be built at the Lansing Grand River plant for North American markets and at the Cadillac Jinqiao plant in Shanghai, China for China.
Stay tuned to Cadillac Society for more for more Cadillac CT5 news and Cadillac news coverage.
Still needs the pearls and ducks back.
I hope the colors look murky just because of the lighting.
They should put a V under it for the Blackwing-equipped ones.
I agree wit all you said!
There is a sensor below the crest , maybe they will do what Mazda is doing by making the symbol part of a sensor . Would be cool lit up but one would think it wouuld show up on a higher line vehicle .
What are the likely price points for the CT4 and CT5???
Good catch on the new emblem.
This just in. The 2020 CT-5V Blackwing will be free. The new Badge will cost $60k.
Doesn’t matter. I want one anyway.
So how many times has Mercedes changed their emblem since its inception……0
I wish Cadillac would forget about the damn emblem and focus on making ground breaking automobiles with a “wow” factor………