Cadillac South Korea sales totaled 203 new vehicles in November 2018, a decrease of 6 percent compared to November 2017.
Individual model sales performance was as follows:
In the first 11 months of 2018, Cadillac South Korea sales increased 9 percent to 1,882 units.
| MODEL | NOV 2018 / NOV 2017 | NOVEMBER 2018 | NOVEMBER 2017 | YTD 2018 / YTD 2017 | YTD 2018 | YTD 2017 |
|---|---|---|---|---|---|---|
| ATS | -52.78% | 17 | 36 | -38.27% | 171 | 277 |
| CT6 | +7.48% | 115 | 107 | +27.04% | 827 | 651 |
| CTS | +28.00% | 32 | 25 | -42.32% | 199 | 345 |
| ESCALADE | +120.00% | 11 | 5 | +54.20% | 202 | 131 |
| XT5 | -33.33% | 28 | 42 | +49.54% | 483 | 323 |
| CADILLAC TOTAL | -5.58% | 203 | 215 | +8.98% | 1,882 | 1,727 |
After a very successful October, Cadillac’s November sales performance in South Korea shows that the brand is continuing to recover from months of depressed sales levels. We believed that the prior declines in Cadillac South Korea sales were caused by negative consumer perception following the restructuring of Cadillac’s parent firm, General Motors, which took place during the first quarter of 2018.
Specifically, the restructuring proceedings were covered extensively by the media, with the overwhelming majority of this coverage portraying GM and its Chevrolet brand in a negative light. Prior to the finalization of the restructuring agreement, rumors ran rampant that GM would completely withdraw from the Korean market if it didn’t get the concessions it was looking for. Though Cadillac was not directly mentioned during this coverage, its image still suffered as a result of its association with General Motors and Chevrolet, likely causing consumers to become reluctant in investing in a Cadillac as a result of an uncertainty about the brand’s future in the local South Korean market.
One of four new colors for the 2025 model year.
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A curious sighting from a video of the Cadillac design studio.