Cadillac China Sales Down 53 Percent In Q3 2024

Cadillac China sales plunged 53 percent to 21,400 units during the third quarter of 2024.

Cadillac does not provide individual sales performance of its vehicles in China, but we do have the following information:

China once again lost the title as Cadillac’s biggest market by worldwide sales volume in the third quarter
- The Asian country’s Q3 tally was surpassed by the brand’s 37,214 deliveries in the United States
- As such, Cadillac China’s sales volume for the first three quarters of the year are also lower than the 111,120 units the marque sold during the same period in the U.S.
The Cadillac CT5 is the marque’s most popular model in China
- Cadillac stated that the CT5 maintained its strong performance, but did not disclose any specific volume figures for Q3
- CT5 deliveries exceeded 16,000 units in Q2 and 18,000 units in Q1
The all-new 2025 Cadillac XT5 joined the marque’s lineup during the quarter
- Cadillac said that initial sales indicate the new model will strengthen the marque’s position in the luxury crossover market

During the first nine months of the 2024 calendar year, Cadillac China sales decreased 37 percent to 83,400 units.

Sales Results - Q3 2024 - China - Cadillac

MODEL	Q3 2024 / Q3 2023	Q3 2024	Q3 2023	YTD 2024 / YTD 2023	YTD 2024	YTD 2023
CADILLAC TOTAL	-52.50%	21,400	45,050	-37.32%	83,400	133,050

The Cadillac Society Take

Cadillac China sales experienced yet another steep decline during the third quarter as the luxury marque lost more than half or 23,650 units of its sales volume on a year-over-year basis. The performance marks Cadillac’s second consecutive quarterly decline in the Chinese market, where it continues to lose its competitive edge in the face of aggressive competition, along with a limited supply of battery electric vehicles, which are now in high demand in China. All this has resulted in Cadillac selling more models in the United States, consolidating it as the luxury marque’s largest volume market – an about face compared to prior quarters during which Cadillac sold most of its vehicles in China.

Though Cadillac did not disclose the sales performance of its models on an individual basis during the quarter, the magnitude of the downswing suggests that the vast majority of models saw significant volume losses. Even the best-selling Cadillac CT5 also suffered a considerable drop and was well below the roughly 18,000 deliveries the company reported during Q3 2023. The luxury sedan continues to lose traction in the Chinese market due to the absence of a new-energy powertrain.

For its part, the recently-updated crossover lineup has yet to deliver a return for Cadillac in China, where the refreshed Cadillac XT4 was launched earlier this year and the all-new, second-generation 2025 Cadillac XT5 recently launched. Additionally, the marque’s all-electric lineup – currently consisting of the Cadillac Lyriq and Cadillac Optiq – appears to be failing to make a mark in the Chinese market despite aggressive positioning of the latter, which launched toward the end of Q2.