Inventory of new Cadillac vehicles at the dealer level was flat during July 2024 in the United States, landing at 84 days’ supply last month.
According to the latest report from Cox Automotive, Cadillac dealers had enough supply on hand to answer current demand for 84 days, steady from 83 days’ supply in May and 60 days’ in March. Cox determines this metric by taking into account the daily sales rate for the most recent 30-day period. A higher figure means that vehicles from a particular automaker sell slowly, while a lower figure means that dealers are selling their vehicles faster than they arrive from the factory. As a reminder, 60 days’ supply is considered normal and ideal industrywide.
Cadillac’s July inventory levels were higher than the industrywide average of 68 days’, placing the luxury marque on the higher end of the list. For comparison, Caddy rival Lexus was running at 33 days’ supply, Porsche at 57, and Infinity at 66. Cadillac inventory, however, was lower than that of Mercedes-Benz, at 88 days’ and Audi at 91 days’. The lowest supply in the industry was held by Toyota at 29 days’, while on the opposite side of the spectrum, Dodge and Jaguar were tied for the highest inventory at 131 days’ supply.
The total U.S. supply of new unsold vehicles opened July at 2.79 million units, down 3.6 percent month-over-month, although Cox notes that this is likely a result of delayed reporting stemming from the cyber breach that affected a major dealer management system (DMS) in June, causing an outage that affected many dealers nationwide. This outage also caused instability in reporting of sales and resulting days’ supply from dealers, and is in part to blame for the industrywide average of 68 days’ supply, a decrease of 43 percent compared to the prior month’s figures.
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