Cadillac sales in the United States decreased two percent to 35,451 units during the first quarter of 2024.
Individual model sales performance was as follows:
| MODEL | Q1 2024 / Q1 2023 | Q1 2024 | Q1 2023 |
|---|---|---|---|
| CT4 | -36.06% | 1,734 | 2,712 |
| CT5 | -34.20% | 3,022 | 4,593 |
| ESCALADE | +65.40% | 9,135 | 5,523 |
| ESCALADE ESV | -100.00% | 0 | 3,705 |
| LYRIQ | +499.17% | 5,800 | 968 |
| XT4 | -27.96% | 4,879 | 6,773 |
| XT5 | -13.86% | 6,275 | 7,285 |
| XT6 | -3.28% | 4,606 | 4,762 |
| CADILLAC TOTAL | -2.40% | 35,451 | 36,321 |
The slight but notable drop in Cadillac sales during the first quarter expands the luxury marque’s negative performance in the US market, continuing the commercial setback suffered in Q4 2023, which interrupted Cadillac’s five consecutive quarters in the green. As such, the results for the first three months of 2024 represent Caddy’s second consecutive quarterly contraction in the United States market.
The decline is the result of a widespread reduction in the volume of most of the marque’s models. In fact, the year-over-year reduction in volume is quite significant, amounting to 6,680 units across six nameplates. Among the vehicles that saw the biggest reductions in volume were the Cadillac XT4 (-1,894 units) and Cadillac CT5 (-1,571 units).
The good news is that the Cadillac Lyriq cushioned the massive drops in volume experienced by most models during the first quarter. The all-electric crossover recorded a drastic increase of almost 500 percent to 5,800 deliveries, the highest quarterly sales in its history. This impressive increase is the result of increased production at the Spring Hill plant.
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