Cadillac Mexico Sales Up Five Percent In February 2024

Cadillac Mexico sales increased five percent to 91 units in February 2024 compared to February 2023.

Individual model sales performance was as follows:

- Cadillac CT4 sales have not yet commenced in Mexico
- Cadillac CT5 sales have not yet commenced in Mexico
- Cadillac Lyriq sales totaled 12 units
- Cadillac XT4 sales totaled zero units
- Cadillac XT5 sales increased 61.54 percent to 21 units
- Cadillac XT6 sales have not yet commenced in Mexico
- Cadillac Escalade sales were flat at 58 units

During the first two months of the 2024 calendar year, Cadillac Mexico sales increased 26 percent to 186 units.

Sales Results - February 2024 - Mexico - Cadillac

MODEL	FEB 2024 / FEB 2023	FEBRUARY 2024	FEBRUARY 2023	YTD 2024 / YTD 2023	YTD 2024	YTD 2023
ESCALADE	0.00%	58	58	+38.38%	137	99
LYRIQ	*	12	*	*	18	*
XT5	+61.54%	21	13	+40.91%	31	22
CADILLAC TOTAL	+4.60%	91	87	+25.68%	186	148

The Cadillac Society Take

Cadillac Mexico sales posted a healthy increase during February, adding to the solid increase of 56 percent in January. In this fashion, the luxury marque strengthens the solid performance it experienced during the first part of the 2024 calendar year in the Latin country, while also marking its second consecutive monthly increase in sales in the Mexican market, where it markets a limited range of models.

The February increase was driven by the Cadillac XT5, which experienced a 62 percent uptick that added a modest yet notable increase of eight units on a year-over-year basis. In addition, the Cadillac Lyriq saw its first full month of deliveries in Mexico, recording 12 deliveries. That represents the best sales figure to date in the local market for the battery electric crossover SUV, which continues to arrive at select Cadillac dealerships around the country.

The Cadillac Escalade maintained its sales volume of 58 units. The full-size luxury SUV continued to lead its segment while also being the best-selling Cadillac model in Mexico. On the other hand, February was the second consecutive month in which the Cadillac XT4 saw zero deliveries in the Mexican market, where the model has an inventory of zero units as the refreshed 2024 model has not yet launched there.