Home ยป 40 Percent Of Cadillac Lyriq Sales Are From Outside Brand

40 Percent Of Cadillac Lyriq Sales Are From Outside Brand

40 Percent Of Cadillac Lyriq Sales Are From Outside Brand

As the luxury marque’s first ever all-electric vehicle, it’s no surprise that the Cadillac Lyriq is attracting buyers who may not be loyal to Caddy. In fact, more than 40 percent of Lyriq buyers are “conquest sales,” meaning they owned a vehicle from a Cadillac competitor prior to the Lyriq.

Cadillac chief John Roth revealed the Lyriq’s impressive conquest rate to Cadillac Society Executive Editor, Alex Luft, in a conversation on the sidelines of the North American International Auto Show in Detroit.

However, it’s worth noting that while a 40 percent figure is certainly nothing to sneeze at, the Lyriq’s sales numbers during the first half of 2023 leave something to be desired. While the Cadillac Lyriq was the second best-selling model in its direct sales bracket, it’s a distant second compared to the segment-best Tesla Model Y.

Sales Numbers - D-Segment Luxury EV CUVs - H1 2023 - USA

TESLA MODEL Y +76.39% 190,500 108,000 98% 100%
CADILLAC LYRIQ * 2,316 0 1% 0%
LEXUS RZ * 1,117 0 1% 0%
AUDI Q8 E-TRON * 779 0 0% 0%
JAGUAR I-PACE -3.99% 265 276 0% 0%
TOTAL +80.07% 194,977 108,276

The Lyriq sold 2,316 units during the first six months of the 2023 calendar year, snapping up one percent segment share. By comparison, the Model Y sold 190,500 units during that same timeframe, good enough for 98 percent segment share. While the Lyriq is creeping up in terms of sales volume, there’s a lot of ground to cover if it’s going to dethrone the Model Y for the top spot.

But that’s not to say Cadillac isn’t taking steps to close the gap. In fact, the luxury marque is currently working toward increasing production of the Lyriq at the Spring Hill plant in Tennessee to answer substantial demand, and sales should see an increase once production does ramp, though much is dependent on current labor contract negotiations between Cadillac parent, General Motors, and the United Auto Workers union (UAW).

Even so, as Cadillac Society recently pointed out, it’s difficult for prospective buyers to browse for the Cadillac Lyriq on the luxury marque’s website, as customers aren’t able to browse new Lyriq units on Cadillac.com. That’s quite odd considering that Cadillac Lyriq units are currently available for purchase on dealer lots across the United States.

Be sure to subscribe to Cadillac Society for Cadillac Lyriq news and to-the-minute Cadillac news coverage. We also invite you to join the latest discussions in our Cadillac forums and Cadillac Lyriq forum.

Written by
Alexandra is a Colorado-based journalist with a passion for all things involving horsepower, be it automotive or equestrian.


  1. Why include the spartan Model Y in this group? I have seen it up close and my Chevy Equinox has more luxury than the Model Y for half the cost!

  2. EV’s will bring GM to knees.

    • EVs will not kill GM. The fools buying imports will.

    • Giving into the unions demands will bring Cadillac down.

  3. I don’t care if gas goes to $10.- a gallon. I’m not driving a $70k golf cart

    • Selling 5000 Lyriqs a year makes the model irrelevant. At one time Cadillac was selling 25,000 Sevilles a year. EV will doom Cadillac. Hopefully,the strike will force Barra out. I am sick of this!


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