Cadillac ranked below average in the annual J.D. Power Summer 2023 U.S. Website Evaluation, which takes into account how satisfied shoppers are with a particular automaker’s online experience.
When compiling results for the study, J.D. Power surveys participants in four areas, including information and content; visual appeal; navigation; and speed. Responses for this summer’s study were collected from 10,202 new vehicle shoppers who indicate that they will be actively searching for a new vehicle within the next 24 months. The study was performed between April and May 2023, rating each auto brand on a 1,000-point scale.
The study returned that the average score in the premium segment was 724. Cadillac earned a score of 721, ranking the luxury marque 12th out of 16 automakers in the premium segment, near the bottom of the list. That was better than Tesla, which earned a score of 720; Genesis with a score of 699; Audi with 689 points; and Volvo with 689. However, the luxury marque was ranked just below Maserati’s score of 722, and was also beat by crosstown rival Lincoln, which earned a score of 723.
At the top of the board, Alfa Romeo outranked the competition with a score of 755, followed by BMW’s score of 749, and Infiniti with 745 points, rounding out the top three. Industrywide, the study found that satisfaction with manufacturer’s websites has been on the rise since 2022. The premium segment’s average of 724 points represented a two-point improvement over the study’s results last year.
“Website satisfaction can be volatile and automotive websites are not immune to changing preferences,” said Jon Sundberg, director of digital solutions at J.D. Power. “However, manufacturers have shown to be very agile when it comes to website design and ensuring their sites meet modern standards, more so than many other industries, as exemplified through the study data.”
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greg makarchuk
It’s time for Cadillac to have production of the CT6 brought back to the good old USA. The CT5 is too small.
Alex Luft
The CT5 is one of (if not THE) biggest vehicles in its segment, so it’s not “small”. It does its job and it does it well. But the CT5 is clearly not as large as the CT6.
Let’s not hark on the CT5 for not being the CT6, a model Cadillac should have never discontinued from the American market.
K. Valore
I agree. I doesn’t make sense to sell the CT6 in China and not here.
RJ
I understand that some people want big car, but big cars are not good sellers, that is pretty much for all car companies. People that want big cars then go with a large SUV and are able to buy and bring home big stuff from the store. I have never been an SUV person, but once i got a used Enclave I don’t know how I ever did it without it. Having said that, I never want to make an suv my daily driver. Caddy had teh perfect, IMHO, size car, the first and second gen CTS …and others thought so too as it sold very well. Then Caddy mucked it up, and decided they had to make two sized cars (not counting the larger XTS and then CT6), the ATS and the increased size 3rd gen CTS to match up with C class/E Class, 3/5 series. They develop the best drivers car n BOTH categories as many reviews indicate …but it’s not advertised that way. Marketing FAIL. So now, to me, the CT5 is too large, and the CT4 is too small, and both very unrefined for a luxury performance car compared to the CTS’s. And many people seem to thing that as well looking at sales (not counting pandemic issues) I am hoping the update next year solves some unrefinement issues but I doubt it.