The 2023 Cadillac Lyriq ushers in an all-electric chapter as the luxury marque’s first-ever battery electric vehicle. Now, Cadillac Society has learned the methodology Cadillac will use to allocate the Lyriq to dealers in the United States.
There’s a bit of a challenge in determining allocation of an all-new vehicle such as the Cadillac Lyriq, as there’s no historic sales data to draw from. As such, a two-part formula has to be devised to determine how units of the Lyriq get distributed across the U.S. The first half of the formula takes into account the sale of other Cadillac crossovers currently in the luxury marque’s lineup, the Cadillac XT4, the Cadillac XT5, and Cadillac XT6, over the past 12 months. Interestingly, this statistic will not have a 90-day component, which Cadillac typically has for most of its inventory allocation model. This figure makes up 60 percent of Lyriq allocation.
The remaining half of the formula is made up of customers who chose dealerships online when the order books for the Lyriq opened up on May 19th. Those orders filled up very quickly, and now interested customers can place their names on a waitlist on the luxury marque’s official website.
As a reminder, the Lyriq will be available in either rear-wheel-drive or all-wheel-drive. Power output is 340 horsepower for RWD models and 500 horsepower for AWD models. The Lyriq RWD model is capable of a 312 mile on a single charge, while the AWD model will have a 287 mile range. Pricing for the Lyriq Luxury RWD starts at $62,900, while the Lyriq Luxury AWD starts at $64,900. A wider range of trim levels, such as Premium Luxury and Sport, are expected to debut later on in the luxury electric crossover’s life cycle.
Initial data indicates that the Lyriq appeals to a new and younger buyer base, with 68 percent of Lyriq buyers belonging to Gen X or Gen Y. Additionally, 70 percent of Lyriq buyers are new to the Cadillac brand.
Production of the 2023 Cadillac Lyriq began at the end of March at the Spring Hill plant in Tennessee.
Want the latest on all things Cadillac as it surges into its all-electric future? Then subscribe to Cadillac Society for Cadillac Lyriq news and to-the-minute Cadillac news coverage. We also invite you to join the latest discussions in our Cadillac forums and Cadillac Lyriq forum.
Surprised that Cadillac made this process so complicated. I figured the algorithm would have consisted of asking dealers two questions:
“Do you have any Lyriqs?”
“Do you want any Lyriqs?”
The only complicated part of this method is the fact there is an inverse correlation between the answers to the two questions. But what do I know?
Sales of xt 4, 5, and 6 over the last 12 months was distorted by simple availability – a dealer may have had buyers for 30, but could only sell 15 due to shortages of the models.
Were I GM, I would allocate Lyriqs to dealers who have great records for customer satisfaction – that will grow GM and the brand. Reward “good dealer behavior”, rather than allocating a valuable asset to dealers who are not good representatives of the brand. But, that’s just me. Allocating a valuable asset based on distorted sales figures over the past 12 months is an alternative….
I think GM should prioritize Lyriq allocations to dealers not marking up MSRP. Canceled my order after dealer added 10,000 to MSRP.
I have placed my $100.00 reservation for a 2024 Cadillac Lyriq. Will I receive my Cadillac based on my reservation number?