The 2023 Cadillac Lyriq is the luxury marque’s first-ever all-electric vehicle, and so far, the new luxury crossover is appealing to a younger buyer demographic.
In a recent conference call attended by Cadillac Society, the luxury marque revealed that 68 percent of Cadillac Lyriq buyers are either Gen X or Gen Y. For reference, people born between the years 1965 and 1980 (after the Baby Boomer generation) are considered to belong to Gen X, while individuals with a birthdate between the years 1981 and 1995 are considered to be Gen Y, otherwise known as Millennials.
Considering that the Cadillac Lyriq represents the luxury marque’s first foray into the electric vehicle realm, it makes sense that the battery electric luxury crossover would draw the attention of a younger demographic.
As a reminder, the 2023 Cadillac Lyriq is underpinned by the all-new BEV3 platform, driven by a Ultium Drive technology coupled with Ultium batteries in a skateboard layout that facilitates rear-wheel-drive or all-wheel-drive, depending on the application.
The first Lyriq model to be produced is the Cadillac Lyriq Debut Edition, which was offered exclusively in the Luxury trim level and rear-wheel-drive. It will be followed by Luxury models without the Debut Edition nomenclature or hardware. This model, however, will be available in either rear-wheel-drive or all-wheel-drive, with the latter launching in the beginning of the 2023 calendar year. Power output is 340 horsepower for RWD models and 500 horsepower for AWD models. Pricing for the Lyriq Luxury RWD starts at $62,900, while the Lyriq Luxury AWD starts at $64,900. More well-equipped trim levels, such as Premium Luxury and Sport, are expected to come to market later on in the cadence.
The Cadillac Lyriq offers over 300 miles of driving range on a single charge, and production takes place at the at the Spring Hill plant in Tennessee.
Want the latest on all things Cadillac as it surges into its all-electric future? Then subscribe to Cadillac Society for Cadillac Lyriq news and to-the-minute Cadillac news coverage. We also invite you to join the latest discussions in our Cadillac forums and Cadillac Lyriq forum.
The experienced drivers combine for over 500 Grand Prix starts.
Joining the City Sport Edition and Track Performance Edition models.
It was previously thought that the new hardware would be exclusive to Optiq-V models.
The result of an ongoing price war in the Chinese market.
It's a brand new feature for the 2026 model year.
Unlike the smaller XT5, this will be the end of the road for the XT6.