News

Cadillac Mexico Dealers Begin Remodeling Program

Cadillac Mexico dealers have embarked on a remodeling program as part of the luxury marque’s plan to revamp its global image as the apex of technology and innovation, while strengthening its foundation in Mexico in preparation for future growth within it.

The revamped Cadillac Mexico dealers will not only bring the luxury marque’s latest design motif to Mexico, but it will also prepare storefronts for the arrival of the all-new battery-electric crossover, the 2023 Cadillac Lyriq. To date, Mexico is the only Latin American country where Cadillac vehicles are sold, so it is of utmost importance that the marque’s dealerships are designed to its newest standard and with the latest equipped.

“The renovated Cadillac showrooms are the perfect representation of the brand’s new image and the future that’s coming for our vehicles and for our customers,” said Francisco Garza, President and CEO of GM Mexico (parent of Cadillac Mexico parent) in a prepared statement.

“We are working with our dealer network so that by the end of 2021, we will open our second new-image Cadillac dealership in Culiacán,” he added, regarding the luxury marque’s expansion in Mexico. “The following year, we’ll cover the cities of Puebla, Mérida and Guadalajara, as well as Central America and the Caribbean.”

The renewal of Cadillac Mexico dealers began with Cadillac Angar Satélite, which is located in the metropolitan district of Mexico City. It became the first showroom to adopt the luxury marque’s global image for its brand. Previously, the dealership also sold Buick and GMC vehicles on the same show floor, but now has a separate area dedicated entirely to Cadillac with its own facade and signature architecture. 

Cadillac’s new image for its global dealerships includes display sections, floors, furniture, decor, and other elements that are comprised of high-quality materials and furnishings in neutral, soothing hues.

All 20 of Cadillac’s authorized storefronts in Mexico will be remodeled throughout the 2022 calendar year.

Want to stay up to date on the latest Cadillac news? Then subscribe to Cadillac Society for to-the-minute Cadillac news coverage. We also invite you to join the latest discussions in our Cadillac forums.

Alexandra Purcell

Alexandra is a Colorado-based journalist with a passion for all things involving horsepower, be it automotive or equestrian.

Share
Published by

Recent Posts

All-New Cadillac XT5 Is Bigger Than First-Gen Model: Dimensional Comparison (With Video)

Resulting in a more commanding presence all around.

15 hours ago

Cadillac Mexico Sales Grew 11 Percent In October 2024

Sales increased 2.7 percent to 945 units during the first 10 months of 2024.

2 days ago

When Will Command Center Screens Appear In The Cadillac Lyriq?

It seems that it's only a matter of time.

2 days ago

2025 Cadillac Escalade Interior Gains Over 100 Ambient Lighting Colors

The ambient light color tally is now 126.

3 days ago

Upcoming Cadillac Lyriq-V Seems To Ride Much Lower Than Regular Lyriq

And we have some ideas about how this will be accomplished.

3 days ago