Cadillac CT4 sales decreased dramatically in the United States while increasing in Canada during Q3 2021.
| MODEL | Q3 2021 / Q3 2020 | Q3 2021 | Q3 2020 | YTD 2021 / YTD 2020 | YTD 2021 | YTD 2020 |
|---|---|---|---|---|---|---|
| CT4 | -39.65% | 927 | 1,536 | +170.16% | 5,857 | 2,168 |
| MODEL | Q3 2021 / Q3 2020 | Q3 2021 | Q3 2020 | YTD 2021 / YTD 2020 | YTD 2021 | YTD 2020 |
|---|---|---|---|---|---|---|
| CT4 | +48.16% | 200 | 135 | +299.38% | 639 | 160 |
Cadillac CT4 sales performance placed the luxury sedan in fourth place in overall sales volume during the third quarter of 2021. The segment was led by the Acura ILX in first, followed by the BMW 2 Series in second. The Mercedes-Benz A-Class took third, followed by the CT4 in fourth. Rounding out the segment were the Mercedes-Benz CLA-Class in fifth, and the Audi A3 – which is currently undergoing a generational changeover – in sixth.
| MODEL | Q3 21 / Q3 20 | Q3 21 | Q3 20 | Q3 21 SHARE | Q3 20 SHARE | YTD 21 / YTD 20 | YTD 21 | YTD 20 |
|---|---|---|---|---|---|---|---|---|
| ACURA ILX | -13.74% | 3,397 | 3,938 | 37% | 21% | +24.61% | 11,630 | 9,333 |
| BMW 2 SERIES | -23.37% | 3,211 | 4,190 | 35% | 23% | +28.52% | 12,551 | 9,766 |
| MERCEDES-BENZ A-CLASS | -75.35% | 969 | 3,931 | 11% | 21% | -41.34% | 6,882 | 11,732 |
| CADILLAC CT4 | -39.65% | 927 | 1,536 | 10% | 8% | +170.16% | 5,857 | 2,168 |
| MERCEDES-BENZ CLA-CLASS | -74.04% | 584 | 2,250 | 6% | 12% | -37.60% | 5,280 | 8,461 |
| AUDI A3 | -97.06% | 75 | 2,555 | 1% | 14% | -79.01% | 1,405 | 6,694 |
| TOTAL | -50.20% | 9,163 | 18,400 | -9.45% | 43,605 | 48,154 |
From a segment share standpoint, the Acura dominated with 37 percent followed by BMW at 35 percent. The A-Class took 11 percent, followed by the CT4 with 10 percent and CLA-Class with six percent. The A3 accounted for one percent share.
| MODEL | Q3 21 / Q3 20 | Q3 21 | Q3 20 | Q3 21 SHARE | Q3 20 SHARE | YTD 21 / YTD 20 | YTD 21 | YTD 20 |
|---|---|---|---|---|---|---|---|---|
| MERCEDES-BENZ A-CLASS | -75.35% | 969 | 3,931 | 62% | 64% | -41.34% | 6,882 | 11,732 |
| MERCEDES-BENZ CLA-CLASS | -74.04% | 584 | 2,250 | 38% | 36% | -37.60% | 5,280 | 8,461 |
| TOTAL | -74.87% | 1,553 | 6,181 | -39.77% | 12,162 | 20,193 |
It’s worth noting that combining the two Mercedes-Benz entries in the segment results in 1,553 deliveries, good enough for a 17 percent segment share.
The luxury compact car segment (lux C-segment) contacted 50 percent to 9,163 units in Q3 2021, meaning that CT4 sales slightly outperformed the segment.
Cadillac CT4 sales decreased dramatically during Q3 2021. The significant downward trend is due to substantial inventory shortages resulting from idled production of the luxury sedan at the Lansing Grand River plant in Michigan for the better part of the 2021 calendar year. Cadillac halted CT4 production on May 10th as the luxury marque opted to instead allocate its limited semiconductor supply to the assembly of the highly-profitable Escalade.
Production of the luxury sedan resumed in full only recently, firing up again on October 4th for the 2022 model year. However, a few units of the ultra-high-performance CT4-V Blackwing variant was assembled during the time that production of the “regular” CT4 and CT4-V was idled.
In short, there just weren’t many Cadillac CT4 units for dealers to sell in Q3 2021. We expect the numbers to change for the better in the fourth quarter of 2021 and well into 2022, so long as production and supply allow. In addition, we expect sales to be bolstered by the new CT4-V Blackwing.
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