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Cadillac XT5 Sales Lag Behind Segment Average During Q3 2020

Cadillac XT5 sales decreased in the United States, Canada, South Korea, and Mexico during the third quarter of 2020.

Cadillac XT5 Sales - Q3 2020 - United States

In the United States, Cadillac XT5 deliveries totaled 9,467 units in Q3 2020, a decrease of about 23 percent compared to 12,315 units sold in Q3 2019.

In the first nine months of the year, XT5 sales decreased about 37 percent to 24,273 units.

MODEL	Q3 2020 / Q3 2019	Q3 2020	Q3 2019	YTD 2020 / YTD 2019	YTD 2020	YTD 2019
XT5	-23.13%	9,467	12,315	-37.30%	24,273	38,711

Cadillac XT5 Sales - Q3 2020 - Canada

In Canada, Cadillac XT5 deliveries totaled 1,456 units in Q3 2020, a decrease of about 1 percent compared to 1,467 units sold in Q3 2019.

In the first nine months of the year, XT5 sales decreased about 17 percent to 2,996 units.

MODEL	Q3 2020 / Q3 2019	Q3 2020	Q3 2019	YTD 2020 / YTD 2019	YTD 2020	YTD 2019
XT5	-0.75%	1,456	1,467	-17.33%	2,996	3,624

Cadillac XT5 Sales - Q3 2020 - South Korea

In South Korea, Cadillac XT5 deliveries totaled 63 units in Q3 2020, a decrease of about 68 percent compared to 199 units sold in Q3 2019.

In the first nine months of the year, XT5 sales decreased about 65 percent to 154 units.

MODEL	Q3 2020 / Q3 2019	Q3 2020	Q3 2019	YTD 2020 / YTD 2019	YTD 2020	YTD 2019
XT5	-68.34%	63	199	-65.24%	154	443

Cadillac XT5 Sales - Q3 2020 - Mexico

In Mexico, Cadillac XT5 deliveries totaled 29 units in Q3 2020, a decrease of about 40 percent compared to 48 units sold in Q3 2019.

In the first nine months of the year, XT5 sales decreased about 35 percent to 105 units.

MODEL	Q3 2020 / Q3 2019	Q3 2020	Q3 2019	YTD 2020 / YTD 2019	YTD 2020	YTD 2019
XT5	-39.58%	29	48	-34.78%	105	161

Cadillac XT5 Sales - Q3 2020 - Russia

In Russia, Cadillac XT5 deliveries totaled 88 units in Q3 2020, an increase of about 418 percent compared to 17 units sold in Q3 2019.

In the first nine months of the year, XT5 sales increased about 132 percent to 473 units.

MODEL	Q3 2020 / Q3 2019	Q3 2020	Q3 2019	YTD 2020 / YTD 2019	YTD 2020	YTD 2019
XT5	+417.65%	88	17	+131.86%	473	204

Competitive Sales Comparison (U.S.)

Third quarter Cadillac XT5 sales volume puts the crossover in sixth place in its competitive set, behind the Lexus RX in first place, BMW X3/X4 in second (for a combined 17,946 deliveries), Acura MDX in third, Mercedes-Benz GLC in fourth and Audi Q5 in fifth. The XT5 outsold the Volvo XC60, Lincoln Nautilus (previously the MKX; see Lincoln MKX sales), Infiniti QX50 and the Alfa Romeo Stelvio.

Sales Numbers - D-Segment Luxury Crossovers - Q3 2020 - United States

MODEL	Q3 20 / Q3 19	Q3 20	Q3 19	Q3 20 SHARE	Q3 19 SHARE	YTD 20 / YTD 19	YTD 20	YTD 19
LEXUS RX	+1.13%	28,425	28,109	25%	21%	-13.02%	66,251	76,170
BMW X3	-9.26%	16,326	17,993	14%	13%	-27.37%	36,400	50,120
BMW X4	-26.93%	1,620	2,217	1%	2%	-18.05%	4,781	5,834
ACURA MDX	-0.12%	14,579	14,597	13%	11%	-12.56%	32,553	37,231
MERCEDES-BENZ GLC-CLASS	-38.94%	11,428	18,715	10%	14%	-35.41%	33,987	52,621
AUDI Q5	-33.65%	11,339	17,090	10%	13%	-40.23%	29,370	49,136
CADILLAC XT5	-23.13%	9,467	12,315	8%	9%	-37.30%	24,273	38,711
VOLVO XC60	+8.48%	8,250	7,605	7%	6%	-7.71%	20,462	22,171
LINCOLN NAUTILUS	-27.52%	5,771	7,962	5%	6%	-33.07%	16,052	23,984
INFINITI QX50	+12.57%	5,500	4,886	5%	4%	+7.05%	14,569	13,610
ALFA ROMEO STELVIO	+26.69%	2,843	2,244	2%	2%	-1.26%	6,758	6,844
TOTAL	-13.60%	115,548	133,733			-24.17%	285,456	376,432

The luxury D-crossover segment contracted nearly 14 percent to 115,548 units in Q3 2020, meaning XT5 sales underperformed the segment average.

We should note that Lexus RX sales now include the two-row RX and the three-row RX L, with the three-row RX L being a rival to the new Cadillac XT6. As such, a more apt comparison would be to pit XT5 and XT6 sales against those of the RX.

Sales Numbers - RX vs. XT5 & XT6 - Q3 2020 - United States

MODEL	Q3 20 / Q3 19	Q3 20	Q3 19	Q3 20 SHARE	Q3 19 SHARE	YTD 20 / YTD 19	YTD 20	YTD 19
LEXUS RX	+1.13%	28,425	28,109	64%	63%	-13.02%	66,251	76,170
CADILLAC XT5	-23.13%	9,467	12,315	21%	28%	-37.30%	24,273	38,711
CADILLAC XT6	+44.79%	6,249	4,316	14%	10%	+252.03%	15,454	4,390
TOTAL	-1.34%	44,141	44,740			-11.15%	105,978	119,271

Doing so gives Cadillac 15,716 sales, 12,709 units fewer than the RX family.

The Cadillac Society Take

We believe that sub-optimal XT5 inventory at the dealer level caused by COVID-relate disruptions was responsible for the negative Cadillac XT5 sales performance. We’re hopeful that XT5 sales will rebound during the fourth quarter of the 2020 calendar year, barring any further COVID-related interruptions in production (supply).

About The Numbers

All percent change figures compared to Cadillac XT5 sales in Q3 2019, unless otherwise noted
In the United States, there were 77 selling days in Q3 2020 and 76 selling days in Q3 2019
South Korea sales figures reflect actual vehicle registrations rather than wholesales

Third quarter 2020 Cadillac sales results: