Cadillac Mexico sales decreased 26 percent to 68 units in March 2020 compared to March 2019.
Individual model sales performance was as follows:
During the first three months of the 2020 calendar year, Cadillac Mexico sales decreased 30 percent to 184 units.
| MODEL | MAR 2020 / MAR 2019 | MARCH 2020 | MARCH 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| ATS | -80.00% | 1 | 5 | -93.33% | 1 | 15 |
| CTS | -100.00% | 0 | 2 | -50.00% | 3 | 6 |
| ESCALADE | -50.00% | 13 | 26 | -54.32% | 37 | 81 |
| XT4 | -16.28% | 36 | 43 | +4.30% | 97 | 93 |
| XT5 | +12.50% | 18 | 16 | -32.35% | 46 | 68 |
| CADILLAC TOTAL | -26.09% | 68 | 92 | -30.04% | 184 | 263 |
The decline in Cadillac Mexico sales in March 2020 represented the fifth consecutive month of double-digit sales volume contractions. The decline was caused by limited vehicle availability and a decline in demand as a result of the ongoing COVID-19 pandemic, which caused the country’s authorities to implement restrictions that impacted vehicle sales.
Cadillac XT5
Almost all Cadillac models offered in Mexico saw sales volumes drop on a year-over-year basis, including the Cadillac XT4 – which recently became the brand’s best-selling nameplate in the market. Meanwhile, the XT5 was the only model to register an increase in sales volume, though the increase was only two units compared to March 2019.
Going forward, we expect Cadillac Mexico sales to continue to decline as long as the coronavirus pandemic continues to negatively impact Cadillac production and availability, the economy, and consumers’ ability to purchase vehicles.
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