Cadillac Mexico Sales Decreased 26 Percent In March 2020

Cadillac Mexico sales decreased 26 percent to 68 units in March 2020 compared to March 2019.

Individual model sales performance was as follows:

Cadillac ATS sales decreased 80 percent to 1 units
- The vehicle has been discontinued and is being replaced by the CT4 on the low end and CT5 on the high end, neither of which have launched in Mexico as of this writing
Cadillac CTS sales decreased 100 percent to 0 units
- The vehicle has been discontinued and is being indirectly replaced by the CT5
Cadillac Escalade sales decreased 50 percent to 13 units
Cadillac XT4 sales decreased 16.28 percent to 36 units
Cadillac XT5 sales increased 12.5 percent to 18 units
Cadillac XT6 sales have not yet commenced in Mexico
Cadillac never marketed the CT6 in Mexico
- Production of the vehicle was discontinued in February 2020

During the first three months of the 2020 calendar year, Cadillac Mexico sales decreased 30 percent to 184 units.

Sales Results - March 2020 - Mexico - Cadillac

MODEL	MAR 2020 / MAR 2019	MARCH 2020	MARCH 2019	YTD 2020 / YTD 2019	YTD 2020	YTD 2019
ATS	-80.00%	1	5	-93.33%	1	15
CTS	-100.00%	0	2	-50.00%	3	6
ESCALADE	-50.00%	13	26	-54.32%	37	81
XT4	-16.28%	36	43	+4.30%	97	93
XT5	+12.50%	18	16	-32.35%	46	68
CADILLAC TOTAL	-26.09%	68	92	-30.04%	184	263

The Cadillac Society Take

The decline in Cadillac Mexico sales in March 2020 represented the fifth consecutive month of double-digit sales volume contractions. The decline was caused by limited vehicle availability and a decline in demand as a result of the ongoing COVID-19 pandemic, which caused the country’s authorities to implement restrictions that impacted vehicle sales.

Cadillac XT5

Almost all Cadillac models offered in Mexico saw sales volumes drop on a year-over-year basis, including the Cadillac XT4 – which recently became the brand’s best-selling nameplate in the market. Meanwhile, the XT5 was the only model to register an increase in sales volume, though the increase was only two units compared to March 2019.

Cadillac XT4

Going forward, we expect Cadillac Mexico sales to continue to decline as long as the coronavirus pandemic continues to negatively impact Cadillac production and availability, the economy, and consumers’ ability to purchase vehicles.