In an unprecedented move, Cadillac will make a substantial change to its historic name and logo. In an April 1st press release, the luxury automaker announced that it will now be called “Cadiliq”.
According to executives, the change in branding was driven by the latest trends in culture, fashion, and clinical studies, while aligning better with future product names, all of which will end in “iq.”
“To fully comprehend this change, one must envision our future customer base, known today as the 21st century hipsters. Our new brand will be able to better attract future customers, becoming more in sync with their tastes and preferences ,” said Cadillac Cadiliq President, Cleve Sarlisle.
In referring to “perfect harmony”, Sarlisle is referring to the way in which the new Cadiliq brand matches up with its upcoming models – the Lyriq and Celestiq. Indeed when written out, the names Cadiliq Lyriq and Cadiliq Celestiq seem downright perfect for one another.
In addition to the change in spelling, Cadillac will also revamp its iconic logo, eschewing the current multi-colored crest in favor of the letters “iQ”.
“One of the best parts about this change is that the pronunciation for our storied brand will remain the same,” said Cadiliq Chief Marketing Officer, Larissa Greaty. “Our existing customers will not notice the change and continue enjoying their experience in an uninterrupted fashion, while future customers will fall in love with the cooler, hipper, more modern spelling.”
The changes come after a storied, 118 year-long history during which Cadillac / Cadiliq made an everlasting mark on both the automobile industry and the world at large.
“We are very much looking forward to the next 100 years,” Sarlisle added.
If you’ve made it this far, it’s probably worth noting that today is April Fools’ Day, and we are just pulling your leg. But stay sharp, as we might have some more antics for ya today. And don’t forget to subscribe to Cadillac Society for ongoing Cadillac news coverage.
Victor
This is the funniest thing I’ve read so far this year. Very well done. I needed this in light of all this COVID sadness.
On a more sinister note I must say that Lyriq and Celestiq are horrible names. I would be interested in the Celestiq as a product despite the fact that it will be about twice as expensive as my current CT6-V, but I would never buy one based on the name alone. It sounds like a frivolous product created for hipsters which the article hit the nail on the head.
Cadillac – I hope you are listening. I do not mind alphanumeric names like CT6 or XT6. But if you are going to switch to real names, then please use good names. Lyriq and Celestiq are NOT good… far from it.
JLC
Completely agree. I have a 2019 ct6 sport. I would never get this new sedan… especially at the pricing they are anticipating. Very disappointing. And I also HATE the name.
Ricky
Oh you guys got me good. Happy April Foooools you brilliant fools. Keep up the great work.
Angel Harris
My first reaction to this article was “you can’t be serious.”. I’m so glad it was an April fool’s prank. The executives at Cadillac are not the sharpest knives in the drawer anymore and it would not surprise me if they were to do such changes.
Cadiliq is dead. Long live Cadillac.
Gregg
April Fooliq! Making people laugh is a great relief for the stress of our time. Looking forward to seeing what Cadillac is designing for their future vehicles.
Frank
You guys are lucky I was starting to buy it… what a mistake that would have been
Raymond Ramirez
Well it may be a joke but “IQ” is also “Intelligence Quotient” , so whoever buys a Cadilliq is extremely intelligent.
Alex Luft
But does iQ mean that in this case, though?
Greg
Wow. April Fools Day sure takes up a lot of band width.
Triller
Knew it was a AFD-post immediately, but enjoyed the detail with which is was written. A good chuckle; and, if Caddy HQ was still in NYC, it probably would have been posted but NOT on April-first!! (Shudder!)
William Snyder
You can put lipstick on a pig but…….oh well. I’m not paidnenoughto make thesenstupid deisions, so………Let the Chinese worry about the name.
Dave
OH Dear Gussy. I guess they got me again. They got me the other day with their “April Fools” jabs. I guess I’m the “Fool”. My heart started beating fast, and I’m thinking they Can’t do that. The history and what would the Antoine de la Mothe, sieur de Cadillac and family think. I ran to the Valium bottle….
DENNIS BENDER
Well, If this is not a joke, my Current Cadi will be my last.
Greg
So you’re saying you WANT the name to be changed to “Cadiliq” or you’ll never buy another?
DENNIS BENDER
Noooo I dislike the name change.
Greg
I think I mis- understood. My apologies.
dan parsons
Ohh…..my heart…it almost STOPPED….but some posters are right…don’t give GM any bad ideas!!!
Joe B.
Good One! If they were still headquartered in NYC, who knows, Cadiliq-iq-iq.
William Snyder
They may a well name all their future vehicles after noted landmarks in China. Seems they are giving them what they want and leaving the leftovers to the US. They have changed the future content to the CT4&5 so many times you need a scorecard to keep track. They discontinued the CT6 (a 2 time owner) but keep talking about its content (in china). My next Luxury car is going to be a is going to the Germany or Koreans. Luxury Car owners don’t want a midsize car such as the CT4&5 with a junky 4 cylinder motor. Bring back the DeVilles, there are plenty of buyers. You can also save money by firing your Publicity/Marketing staff for the outlandish names and commercials.