They say home is where the heart is, but when it comes companies, home is where the brand is. About a year ago, we covered Cadillac’s move to its new headquarters building in Michigan. Now, we’re taking a look at the Cadillac logo added to the exterior of the building last year.
As we can see in these exclusive photos, the Cadillac logo was added along the upper facade, and includes both the Cadillac crest and the Cadillac script along the righthand side of the building.
As we covered previously, the new Cadillac headquarters is located at 30400 Van Dyke Avenue in the town of Warren, which is roughly 20 miles north of Detroit. This puts a rather sizable geographic gap between the Cadillac logo-branded headquarters building and Renaissance Center in Detroit, the latter of which serves as the headquarters for Cadillac’s parent company, General Motors.
In September of 2018, Cadillac announced it was moving its global headquarters back to Michigan following a short stint in New York’s SoHo district. At the time, newly appointed Cadillac President Steve Carlisle said the move back to Michigan was intended to resolve “inefficiencies” with regard to developing Cadillac vehicles in Michigan, while holding its headquarters in New York.
Cadillac’s old HQ in New York
The new Cadillac logo-branded building previously housed General Motors ad agency partner, Lowe Campbell Ewald.
Although the Cadillac logo is now a predominant feature of the building, it’s believed that Cadillac currently only occupies one or two floors. Meanwhile, the remaining floors are occupied by GM engineering staff from the Warren Tech Center, located across the street.
The addition of a giant Cadillac logo to the upper facade is certainly a big step forward, given the building is now the headquarters of one of the most iconic automotive luxury brands the world has ever known. Hopefully the current digs serve as a longterm base for Cadillac going forward, or at the very least, serves as headquarters longer than the three years Cadillac spent in New York prior to moving back to Michigan.
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Greg
I too hope this will be a more permanent home.
Charles Tines
Glad to hear cad is back in Michigan. I couldn’t believe GM would waste money moving Cadillac to nyc to begin with. Who’s bright idea was that ? Caddy should have a bigger present in California lots of non-us cars there.
Xjug
certainly a big step forward, given the building is now the headquarters of one of the most iconic automotive luxury brands the world has ever known. – I understand the interior of this place is 1960s “old” not “cool or retro”.
GM needs to stop cutting costs and spend where the customer sees and feels. This building, I’m told, is not edgy or cool, it’s crappy and old. Employees work environments are important and certainly Porsche and Mercedes have brand new state of the art HQs in Atlanta. Moving from edgy, cool NYC back to dreary Detroit and to a crappy building… it says a lot about GM. This company epitomizes confusion…
Greg
Spare me! You’re just inventing things to stab at Cadillac.
Very few Cadillac customers will ever even see this building much less enter it! They’d have no reason to. I think the public is likely barred from simply “dropping in” anyway, owing to the secret and sensitive nature of what takes place there.
xjug
Spare me your self righteous drivel. Sheshh… GM is a cheap and they’re failing in product, value, market share, stock value, etc… You want to attract the best people you need to pay them well and give them an attractive work environment. No one wants to work in dump… My understanding is this bldg hasn’t had an update since the early 90s so use your fingers and toes, then add some more with some french fries to figure out how long its been… your probably a trash collector cuz you sure can dish it out… dingus.. I’m not talking about what few customers they’re managing to attract…
Wallace Bells
If they were going to move at all they should have moved to the left coast, home of the car culture. They make wonderful cars; witness V. Just need a to get the product and marketing correct. That starts at the top…..
Greg
After reading your contributions to the discussions on this site, your calling anyone else”s posts “self righteous drivel” is hilarious.
NM
I would hope that GM at least has plans to, if they did not already renovate much of the interior.
Charles Rondeau
I worked for GM in Michigan for 32+ years, beginning with Saturn Corporation in 1986. Saturn was a great company to work for, especially during its early years. After GM decided that Saturn needed to play by the same rules as the other brands, sharing showrooms with vehicles designed and developed by the mother ship, I knew our days were numbered. GM’s bankruptcy was the final nail in the coffin, with every year since more difficult to get through. When Cadillac moved to NYC, I knew it wouldn’t last. Such a devisive move rattled the corporate structure and drove a wedge between the engineering and marketing teams that could not be tolerated. GM will never be a Porsche or other exotic brand. It just needs to admit and accept that.