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Cadillac To Move Back To Detroit From New York City

Cadillac To Move Back To Detroit From New York City

Cadillac will relocate its headquarters back to Detroit from New York City, which the brand has called home for the last four years.

Recently-appointed Cadillac President Steve Carlisle confirmed the move in an interview with the Wall Street Journal.

“We’ve got to think about how we take inefficiencies out of the communication process between the Cadillac team and the GM partners”, he was quoted as saying.

Carlisle cited “inefficiencies” when referring to the onslaught of future Cadillac vehicles set to launch between now and the end of 2021.

Cadillac’s New York City headquarters was mostly made up of marketing, strategy and advertising personnel. Vehicle development, design and engineering remained in Michigan.

Written by
Alex is the founder of Cadillac Society. He has a deep passion for automotive business strategy and enjoys driving his ATS sedan on twisty mountain roads.

5 Comments

  1. Stupid move to NY now to be fixed. Next move is to make Cadillacs look like American cars distinct from European or Japanese.

    Reply
  2. Sure hope they get their act together and this turns our to be a good rather than a bad thing. Money wasted moving back and forth can and should be used to make Cadillac a first tier Luxury producer rather than a second or third tier. I am hoping this turn out to be a good thing so that I can wish Mr. Carlisle well and not turn out to be a disaster then I would wish he was in H**l.

    Reply
  3. So they’ve realized it was time to wake up and smell the coffee. All the money they blew on this misadventure could have been used in product development.

    Reply
  4. Agree. deNyschen was terrible mistake/mismatch. Like a obumma duplicate. It was all about him and his vision, rather than what the consumers wanted.

    Reply
  5. The cost of moving Cadillac Brand to NYC and back to Detroit is example of what helped bring down the old General Motors. Management needs to make each move count.

    Reply

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