Cadillac will relocate its headquarters back to Detroit from New York City, which the brand has called home for the last four years.
Recently-appointed Cadillac President Steve Carlisle confirmed the move in an interview with the Wall Street Journal.
“We’ve got to think about how we take inefficiencies out of the communication process between the Cadillac team and the GM partners”, he was quoted as saying.
Carlisle cited “inefficiencies” when referring to the onslaught of future Cadillac vehicles set to launch between now and the end of 2021.
Cadillac’s New York City headquarters was mostly made up of marketing, strategy and advertising personnel. Vehicle development, design and engineering remained in Michigan.