The Cadillac Light-Up Logo Projection Is Definitely Unique

It’s sometimes said that luxury is defined by the details. Take, for instance, this Cadillac light-up logo, which is projected onto the ground from beneath the vehicle.

Essentially, this feature lights up the ground with an image of the iconic Cadillac crest to provide the owner with an indicator of where to “kick” in order to open the hands-free lift gate (on SUVs) or trunk (on sedans). The logo is projected via a special lamp on the undercarriage, and the projection appears on the driver’s side, at the rear of the vehicle.

The images featured here show the Cadillac light-up logo being projected from a 2019 Cadillac XT4 crossover. That said, the hands-free trunk/liftgate feature (production code TC2) is also offered on the Cadillac XT5, Cadillac XT6, Cadillac Escalade, Cadillac CT5, and Cadillac CT6. The feature is not offered on the Cadillac CT4, at least not as of this writing. Utilities (XT4, XT5, XT6 and Escalade) with this feature are also equipped with a power liftgate, which also includes a  programmable memory feature.

The complete availability of the Cadillac light-up logo feature is listed in the following table.

All told, the light-up logo isn’t the only interesting application of light and branding that the luxury brand is exploring. As we covered a few weeks ago, it’s possible that future Cadillac models will also feature a light-up Cadillac badge on the nose, similar to the light-up badging used by Mercedes-Benz, Infiniti, and others. The fresh feature was previewed in rendering images of the unnamed Cadillac concept EV crossover.

We’ll have more to share about Cadillac logos in the near future, so don’t forget to  subscribe to Cadillac Society for around-the-clock Cadillac news coverage.