Article Type

A New Cadillac Will Come To Market Every Six Months Starting In 2018

Cadillac has been and continues to be gearing up for a substantial product offensive, and we now know some of the details associated with the strategy.

“Starting with the launch of XT4, a new Cadillac will be brought to market every six months, a total of five car lines in the space of two years,” said Cadillac President Johan de Nysschen at the Geneva International Motor Show.

Cadillac Society Says

A total of five car lines over the course of 24 months sounds like a great plan. The question now is, what are they?

We already know that two of the five models in question are crossovers to flanks the XT5 — so the compact XT4 and a large CUV, likely to be called the XT6 or XT7. Two others are likely the CT# replacements for the ATS and CTS. That leaves one model, which we will will posit is either a new B-segment (subcompact) sedan to slot below the ATS replacement or a full-sized crossover riding on the CT6’s Omega platform. And let’s not forget the updated XTS, which we don’t believe is part of the five model count referenced by Mr. de Nysschen.

Alex Luft

Alex is the founder of Cadillac Society. He has a deep passion for automotive business strategy and enjoys driving his ATS sedan on twisty mountain roads.

Share
Published by

Recent Posts

Cadillac F1 Team Signs Valtteri Bottas And Sergio “Checo” Pérez

The experienced drivers combine for over 500 Grand Prix starts.

2 weeks ago

2025 Cadillac CT5 City Style Edition Announced

Joining the City Sport Edition and Track Performance Edition models.

1 month ago

Every 2026 Cadillac Optiq To Feature Native NACS Charge Port

It was previously thought that the new hardware would be exclusive to Optiq-V models.

1 month ago

Cadillac XT4 In China Costs As Much As A Chevy Trax In America

The result of an ongoing price war in the Chinese market.

1 month ago

2026 Cadillac Escalade To Add Key Card Feature

It's a brand new feature for the 2026 model year.

1 month ago

Cadillac XT6 Production Will End Earlier Than Expected

Unlike the smaller XT5, this will be the end of the road for the XT6.

1 month ago