Worldwide Cadillac Sales Up 18.6% To 21,460 Units In February 2017

Sales of new Cadillac vehicles totaled 21,460 units in February 2017 globally, an increase of 18.6 percent year-over-year. The results mark the ninth consecutive month of double-digit percentage increases for the automotive luxury brand.

“Cadillac is earning sustained global growth, registering double-digit gains for nine consecutive months,” said Cadillac President Johan de Nysschen. “While growing the business significantly, we are at the same time elevating the aspirational character of the brand. Average transaction price growth in the U.S. market continues to be strong, reflecting both our disciplined strategy and the rising value customers are placing on Cadillac’s product substance.”

In the first two months of 2017, Cadillac sales have increased 32.3 percent to 51,233 units.

February 2017 Cadillac Sales By Model

Though model-specific sales results were not released, Cadillac did state that sales in the midsize luxury crossover space, references its Cadillac XT5 CUV, grew 46 percent in February and have increased 49.3 percent in the first two months of 2017. Since launching in mid-2016, the XT5 has quickly become one of the U.S. market’s best-selling luxury models.

February 2017 Cadillac Sales By Market

Cadillac sales rose in three global markets in February, including a notable increase of 89.6 percent in China as well as growth in Canada and the Middle East, which were up 10 and 3 percent, respectively. Sales volume fell 8.6 percent in the United States.

February 2017 Cadillac sales summary by market versus February 2016:

Cadillac sales in the United States decreased 8.6 percent to 10,823 units; retail sales were down 9.8 percent while fleet sales were up 2.2 percent
Cadillac sales in China increased 89.6 percent to 9,034 units
Cadillac sales in Canada increased 10 percent to 754 units, representing the brand’s best February sales performance since 1980
Cadillac sales in the Middle East increased 3 percent to 339 units
Cadillac sales in all other regions (ROW, or Rest of World) increased 6.9 percent to 510 units

Market	February 2017 / February 2016	February 2017	February 2016	YTD 2016 / YTD 2015	YTD 2017	YTD 2016
Total	+18.6%	21,460	18,097	+32.3%	51,233	38,732
United States	-8.6%	10,823	11,840	-6.5%	21,121	22,580
China	+89.6%	9,034	4,766	+106.4%	27,045	13,103
Canada	+10.1%	754	685	-5.7%	1,411	1,496
Middle East	+3%	339	329	+2.3%	632	618
ROW	+6.9%	510	477	+9.5%	1,024	935

February 2017 Average Transaction Prices (ATPs)

According to the J.D. Power Information Network, the average U.S. transaction price for a new Cadillac in February rose $890 to $54,590, thousands more than luxury competitors such as BMW, Audi and Lexus.

About The Figures

China sales represent retail sales, rather than wholesales
Europe sales figures are estimated and do not include Chevrolet Corvette and Chevrolet Camaro, which are offered in some European dealerships selling Cadillacs

Alex Luft

Alex is the founder of Cadillac Society. He has a deep passion for automotive business strategy and enjoys driving his ATS sedan on twisty mountain roads.