Home » Cadillac U.S. Sales Increase 14 Percent To 12,338 Units In February 2018

Cadillac U.S. Sales Increase 14 Percent To 12,338 Units In February 2018

Cadillac U.S. Sales Increase 14 Percent To 12,338 Units In February 2018

Cumulative U.S. sales of GM’s Cadillac brand increased 14 percent to 12,338 units in February 2018. The sales were comprised of 10,261 retail sales and 2,077 fleet sales:

  • Retail sales increased 6.8 percent or 650 units to 10,261 vehicles, representing 83.2 percent of total Cadillac sales in February 2018. That compares to 9,611 retail sales in February 2017, which represented 88.8 percent of total Cadillac sales.
  • Fleet sales increased 71.4 percent or 865 units to 2,077 vehicles, representing 16.8 percent of total Cadillac sales in February 2018. That compares to 1,212 fleet sales in February 2017, which represented 11.2 percent of total Cadillac sales.

Cadillac Sales Results - February 2018 - United States

SalesSales Mix
Total12,33810,823+14%+1,515100.0%100.0%
Sale TypeFebruary 2018February 2017February 2018 / February 2017February 2018 - February 2017February 2018February 2017
Retail10,2619,611+6.8%+65083.2%88.8%
Fleet2,0771,212+71.4%+86516.8%11.2%

Individual model sales performance was as follows:

  • Cadillac ATS sales increased 38.11 percent to 1,388 units
  • Cadillac CT6 sales increased 5.36 percent to 845 units
  • Cadillac CTS sales decreased 2.96 percent to 886 units
  • Cadillac Escalade sales increased 6.58 percent to 2,607 units, comprised of:
    • 1,675 units of the regular-length Cadillac Escalade sales, an increase of 16.81 percent, and
    • 932 units of the extended-length Cadillac Escalade ESV sales, a decrease of 7.91 percent
    • Since the beginning of 2018, the Cadillac Escalade has gained significant retail market share and posted large increases in average transaction prices (ATPs) despite new competition in the segment.
    • Through February, Escalade retail sales are up 10 percent, retail segment share is up 3 percentage points and transaction prices are considerably higher, rising about $1,400 per unit to more than $82,700.
  • Cadillac SRX sales decreased 95.24 percent to 1 units; the vehicle has been discontinued and replaced by the XT5
  • Cadillac XT5 sales increased 8.79 percent to 4,668 units
  • Cadillac XTS sales increased 44.46 percent to 1,943 units

In the first two months of 2018, Cadillac U.S. sales increased 5.26 percent to 22,233 units.

Sales Results - February 2018 - USA - Cadillac

MODELFEB 2018 / FEB 2017FEBRUARY 2018FEBRUARY 2017YTD 2018 / YTD 2017 YTD 2018YTD 2017
ATS+38.11% 1,3881,005+28.50%2,543 1,979
CT6+5.36% 845802+2.58%1,473 1,436
CTS-2.96% 886913-3.49%1,548 1,604
ELR* 00-100.00%0 3
ESCALADE+16.81% 1,6751,434+16.06%3,078 2,652
ESCALADE ESV-7.91% 9321,012-11.10%1,770 1,991
SRX-95.24% 121-98.86%1 88
XT5+8.79% 4,6684,291+5.91%8,657 8,174
XTS+44.46% 1,9431,345-0.97%3,163 3,194
CADILLAC TOTAL+14.00% 12,33810,823+5.26%22,233 21,121

About The Numbers

  • All percent change figures compared to Cadillac February 2017 sales, except as noted
  • There were 24 selling days in February 2018 and 24 selling days in February 2017

More Cadillac Sales

Written by
Alex is the founder of Cadillac Society. He has a deep passion for automotive business strategy and enjoys driving his ATS sedan on twisty mountain roads.

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