Cadillac sales in the United States increased 15 percent to 44,347 units during the second quarter of 2025.
Individual model sales performance was as follows:
- Cadillac CT4 sales decreased 19.12 percent to 1,430 units
- Cadillac CT5 sales increased 9.01 percent to 4,187 units
- Cadillac Escalade sales increased 16.12 percent to 11,692 units
- Both regular-length Escalade and Escalade ESV sales are included in this line item
- Cadillac Escalade IQ sales totaled 1,810 units
- Cadillac Lyriq sales decreased 31.22 percent to 5,017 units
- Cadillac Optiq sales totaled 3,224 units
- Cadillac Vistiq sales totaled 1,744 units
- Cadillac XT4 sales decreased 22.2 percent to 4,010 units
- Cadillac XT5 sales increased 8.22 percent to 6,374 units
- Cadillac XT6 sales increased 9.46 percent to 4,859 units
During the first six months of the 2025 calendar year, U.S. Cadillac sales increased 16.5 percent to 86,104 units.
Sales Results - Q2 2025 - USA - Cadillac
| MODEL | Q2 2025 / Q2 2024 | Q2 2025 | Q2 2024 | YTD 2025 / YTD 2024 | YTD 2025 | YTD 2024 |
|---|---|---|---|---|---|---|
| CT4 | -19.12% | 1,430 | 1,768 | -24.50% | 2,644 | 3,502 |
| CT5 | +9.01% | 4,187 | 3,841 | +19.02% | 8,168 | 6,863 |
| ESCALADE | +16.12% | 11,692 | 10,069 | +26.93% | 24,375 | 19,204 |
| ESCALADE IQ | * | 1,810 | * | * | 3,766 | 0 |
| LYRIQ | -31.22% | 5,017 | 7,294 | -28.85% | 9,317 | 13,094 |
| OPTIQ | * | 3,224 | * | * | 4,940 | 0 |
| VISTIQ | * | 1,744 | * | * | 1,745 | 0 |
| XT4 | -22.20% | 4,010 | 5,154 | -12.44% | 8,785 | 10,033 |
| XT5 | +8.22% | 6,374 | 5,890 | +4.62% | 12,727 | 12,165 |
| XT6 | +9.46% | 4,859 | 4,439 | +6.55% | 9,637 | 9,045 |
| CADILLAC TOTAL | +15.32% | 44,347 | 38,455 | +16.50% | 86,104 | 73,906 |
The Cadillac Society Take
The solid increase in Cadillac sales during the second quarter fuels the luxury marque’s growth trajectory in the U.S. market, where it has now seen four consecutive quarters of growth. Notably, Cadillac was the leader in luxury electric vehicles during Q2 and recorded its best retail market share since 2014. In fact, the marque also posted its best-ever sales of electric vehicles, V-Series models and crossovers in the United States during the first half of 2025.
Most Cadillac models were in the green during Q2, led by the successful Cadillac Escalade, which continues to drive the brand forward to consolidate its position as the best-selling luxury full-size SUV in United States. The iconic utility vehicle posted its best-ever second quarter and first half of the year sales since 2007 thanks to the healthy demand for the refreshed 2025 model. Meanwhile, the all-new Escalade IQ notched its second full quarter of sales as a pioneer in the zero-emission full-size SUV segment.
In addition to healthy increases for the Cadillac XT5, XT6, and CT5, the luxury marque saw strong initial demand for new battery electric models like the Cadillac Optiq and Cadillac Vistiq. The Vistiq three-row crossover recorded its first deliveries during Q2, strengthening the brand’s presence in the midsize three-row utility segment with cutting-edge design and technologies. The Cadillac Lyriq suffered a decline from last year’s record-breaking second quarter but maintains significant volume as the brand’s best-selling electric model.
About The Numbers
- All percent change figures compared to S. Cadillac sales for Q2 2024, unless noted otherwise
Further Reading & Sales Reporting
- Running Cadillac sales results
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Raymond J Ramirez
As a first year model, Optiq sales are very good.
Frank Ricciardi
There is still life in the ICE products.
Harvey Em
I own a 2024 Lyric S1.
My buddy just took delivery of a Vistiq Sport.
I’m thoroughly impressed with the Visitq. They took the best of Lyriq and improved upon.
He’s had it three days and falls deeper in love with it.
Effectively it has the Lyriq-V powertrain with a 90% scale of the Escalade.
Rides smoothly, quietly and easily.
It will be a hit!