U.S. Cadillac sales increased 18 percent to 41,757 units during the first quarter of 2025.
Individual model sales performance was as follows:
- Cadillac CT4 sales decreased 29.99 percent to 1,214 units
- Cadillac CT5 sales increased 31.73 percent to 3,981 units
- Cadillac Escalade sales increased 38.84 percent to 12,683 units
- Both regular-length Escalade and Escalade ESV sales are included in this line item
- Cadillac Escalade IQ sales totaled 1,956 units
- Cadillac Lyriq sales decreased 25.86 percent to 4,300 units
- Cadillac Optiq sales totaled 1,716 units
- Cadillac XT4 sales decreased 2.13 percent to 4,775 units
- Cadillac XT5 sales increased 1.24 percent to 6,353 units
- Cadillac XT6 sales increased 3.73 percent to 4,778 units
Sales Results - Q1 2025 - USA - Cadillac
| MODEL | Q1 2025 / Q1 2024 | Q1 2025 | Q1 2024 |
|---|---|---|---|
| CT4 | -29.99% | 1,214 | 1,734 |
| CT5 | +31.73% | 3,981 | 3,022 |
| ESCALADE | +38.84% | 12,683 | 9,135 |
| ESCALADE IQ | * | 1,956 | * |
| LYRIQ | -25.86% | 4,300 | 5,800 |
| OPTIQ | * | 1,716 | * |
| XT4 | -2.13% | 4,775 | 4,879 |
| XT5 | +1.24% | 6,353 | 6,275 |
| XT6 | +3.73% | 4,778 | 4,606 |
| CADILLAC TOTAL | +17.79% | 41,757 | 35,451 |
The Cadillac Society Take
Cadillac sales started the 2025 calendar year with strong double-digit growth during the first-quarter of 2025. In addition to the 18 percent growth in total deliveries, the results also included a 21 percent growth rate in retail sales and a 37 percent growth in EV sales. The results represent Cadillac’s third consecutive quarterly increase in the U.S. market, with the growth strengthening the luxury marque’s position in its home country.
Most Cadillac models were in the green during Q1 2025, led by the best-selling Cadillac Escalade. The full-size SUV had the marque’s highest growth rate, adding a significant 3,548 units compared to the same period in 2024. As such, the refreshed model has positively impacted the Escalade’s performance and strengthened its position as the most popular vehicle in the portfolio.
The Cadillac XT5, XT6 and CT5 also achieved healthy increases, further contributing to the bottom line despite the decline of the Cadillac Lyriq, which saw an interruption to its strong performance in prior months. This was likely due to the launch of the new Cadillac Optiq, which saw its first quarter of deliveries total 1,716 units, more than accounting for the 1,500 unit drop in Lyriq sales during the quarter.
Also worth noting that the all-new, all-electric Cadillac Escalade IQ saw its first quarter of sales, adding nearly 2,000 deliveries to the bottom line.
About The Numbers
- All percent change figures compared to U.S. Cadillac sales for Q1 2024, unless noted otherwise
Further Reading & Sales Reporting
- Cadillac news
- Running Cadillac sales results
- Cadillac sales results for Q1 2025:
- Cadillac sales Q1 2025 USA (this page)
- Cadillac Canada sales Q1 2025
- Cadillac China sales Q1 2025
- Cadillac Mexico sales Q1 2025
- Cadillac Mexico sales January 2025
- Cadillac Mexico sales February 2025
- Cadillac Mexico sales March 2025
