Cadillac XT5 sales decreased in the United States, Canada and Mexico during the second quarter of 2024.
| MODEL | Q2 2024 / Q2 2023 | Q2 2024 | Q2 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| XT5 | -13.57% | 5,890 | 6,815 | -13.72% | 12,165 | 14,100 |
| MODEL | Q2 2024 / Q2 2023 | Q2 2024 | Q2 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| XT5 | -34.57% | 831 | 1,270 | -35.36% | 1,466 | 2,268 |
| MODEL | Q2 2024 / Q2 2023 | Q2 2024 | Q2 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| XT5 | -56.25% | 28 | 64 | -26.21% | 76 | 103 |
During Q2 2024, Cadillac XT5 sales dipped 14 percent to 5,890 units, slotting in ninth among 12 total competitors in its segment when ranked by sales volume.
The Lexus RX continued to absolutely crush the competition, posting 28,482 deliveries despite a 13 percent downturn in sales. The RX vastly outsold the BMW X3, which finished second with 18,101 sales, up 43 percent. The Mercedes-Benz GLC-Class brought up third, up 23 percent to 17,491 deliveries, followed by the Acura MDX in fourth with 14,553 deliveries, down 13 percent. The Audi Q5 ranked fifth with a 28 percent decrease to 13,098 units, the Volvo XC60 took sixth, and the Lincoln Nautilus (see running Lincoln Nautilus sales) placed seventh, soaring 21 percent to 8,273 sales, and outperforming the XT5. All other competitors posted fewer than 2,600 sales individually.
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | Q2 24 SHARE | Q2 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| LEXUS RX | -9.37% | 28,482 | 31,425 | 22% | 24% | -4.21% | 54,955 | 57,372 |
| BMW X3 | +43.24% | 18,101 | 12,637 | 14% | 10% | +24.67% | 34,589 | 27,745 |
| MERCEDES-BENZ GLC-CLASS | +22.73% | 17,491 | 14,252 | 14% | 11% | +45.83% | 26,105 | 17,901 |
| ACURA MDX | -13.07% | 14,553 | 16,741 | 11% | 13% | -19.62% | 25,694 | 31,964 |
| AUDI Q5 | -28.25% | 13,098 | 18,256 | 10% | 14% | -30.47% | 24,571 | 35,341 |
| VOLVO XC60 | -17.94% | 9,086 | 11,073 | 7% | 8% | -10.11% | 17,827 | 19,832 |
| LINCOLN NAUTILUS | +20.76% | 8,273 | 6,851 | 6% | 5% | +41.66% | 17,504 | 12,356 |
| GENESIS GV70 | +5.53% | 6,851 | 6,492 | 5% | 5% | +3.23% | 12,181 | 11,800 |
| CADILLAC XT5 | -13.57% | 5,890 | 6,815 | 5% | 5% | -13.72% | 12,165 | 14,100 |
| INFINITI QX50 | +8.33% | 2,587 | 2,388 | 2% | 2% | +9.28% | 5,156 | 4,718 |
| BMW X4 | +20.23% | 2,300 | 1,913 | 2% | 1% | +7.26% | 4,686 | 4,369 |
| ALFA ROMEO STELVIO | -28.54% | 949 | 1,328 | 1% | 1% | -32.19% | 1,866 | 2,752 |
| INFINITI QX55 | -40.98% | 759 | 1,286 | 1% | 1% | -30.06% | 1,854 | 2,651 |
| TOTAL | -2.31% | 128,420 | 131,457 | -1.54% | 239,153 | 242,901 |
In terms of segment share, the XT5 held steady at six percent share. The RX gathered 22 percent share, down two percentage points, while the X3 and GLC-Class each earned 14 percent share, up four and three percentage points respectively. The MDX earned an 11 percent share, down two percentage points, and the Q5 earned 11 percent share, down four percentage points. The Nautilus earned six percent share, up one percentage point. All other entries gathered two percent segment share or less.
Sales of luxury D-crossovers decreased two percent to 128,420 deliveries during Q2 2024, meaning that XT5 sales underperformed the segment average.
Cadillac XT5 sales fell down once again during Q2 2024, continuing a recent trend that has seen the luxury crossover lose volume and ranking in the luxury D-segment crossover spare. This is at least in part due to the fact that the XT5 is showing its age. The current model was introduced for the 2017 model year, but it hasn’t really hasn’t changed much since then, and has been standing still while direct competitors have received overhauls (redesign and re-engineering). In fact, the XT5 (along with the Alfa Romeo Stelvio) is now the oldest model in its segment.
There is a second-generation XT5 inbound, but it is not destined for North American shores. That’s because the all-new luxury crossover is a China-exclusive model, and while it may be a welcome entry in the U.S. for some, there’s just no room to build the gasoline-powered model as Caddy continues to match toward an all-electric future. Our podcast below explains why the second-gen model isn’t coming Stateside.
We expect the first-gen XT5 for North America to sunset soon, ending the luxury crossover’s run on its home turf while it continues on as a revitalized model overseas. Until then, though, we expect sales to continue to slide as interest in the aging crossover wanes, all but sealing its fate.
One of four new colors for the 2025 model year.
And it now represents the best value in its segment.
A curious sighting from a video of the Cadillac design studio.
