Cadillac XT6 sales decreased in the United States and Canada during the second quarter of 2024. It’s worth noting that the XT6 is not offered in the third North American market – Mexico.
| MODEL | Q2 2024 / Q2 2023 | Q2 2024 | Q2 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| XT6 | -16.32% | 4,439 | 5,305 | -10.15% | 9,045 | 10,067 |
| MODEL | Q2 2024 / Q2 2023 | Q2 2024 | Q2 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| XT6 | -22.09% | 402 | 516 | -14.64% | 723 | 847 |
Cadillac XT6 sales during Q2 2024 slid 16 percent to 4,439 deliveries, placing the luxury crossover in 12th place in its bracket of 16 competitors.
The BMW X5 commanded the segment lead with 18,677 deliveries, essentially flat year-over-year. The Mercedes-Benz GLE-Class was second with a 15 percent jump to 15,870 units, followed by the third-place Lexus TX, the segment’s newest competitor, with 11,366 deliveries. The Volvo XC90 slotted in fourth with a six percent slide to 9,238 units, followed by the Infiniti QX60, down eight percent to 7,081 units. The Porsche Cayenne finished sixth, up 50 percent to 6,907 deliveries, outperforming the Buick Enclave (see running Buick Enclave sales), corporate cousin to the Cadillac XT6, in seventh with 5,886 deliveries, down 36 percent. The XT6’s crosstown rival, the Lincoln Aviator (see running Lincoln Aviator sales), took eighth place with 5,664 units, up a whopping 90 percent. The Genesis GV80, Lexus GX, and Land Rover Defender all outsold the XT6, which recorded fewer than 5,400 deliveries.
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | Q2 24 SHARE | Q2 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| BMW X5 | +0.55% | 18,677 | 18,575 | 17% | 19% | -6.38% | 33,600 | 35,890 |
| MERCEDES-BENZ GLE-CLASS | +14.59% | 15,780 | 13,771 | 14% | 14% | +4.03% | 30,876 | 29,681 |
| LEXUS TX | * | 11,366 | * | 10% | 0% | * | 21,322 | 0 |
| VOLVO XC90 | -5.81% | 9,238 | 9,808 | 8% | 10% | +2.79% | 18,191 | 17,698 |
| INFINITI QX60 | -8.41% | 7,081 | 7,731 | 6% | 8% | -9.79% | 13,414 | 14,870 |
| PORSCHE CAYENNE | +49.57% | 6,907 | 4,618 | 6% | 5% | +14.11% | 10,168 | 8,911 |
| BUICK ENCLAVE | -35.50% | 5,886 | 9,126 | 5% | 9% | -21.99% | 13,987 | 17,929 |
| LINCOLN AVIATOR | +90.26% | 5,664 | 2,977 | 5% | 3% | +45.06% | 11,914 | 8,213 |
| GENESIS GV80 | +23.33% | 5,323 | 4,316 | 5% | 4% | +22.24% | 10,091 | 8,255 |
| LEXUS GX | -24.03% | 5,283 | 6,954 | 5% | 7% | -31.39% | 9,141 | 13,324 |
| LAND ROVER DEFENDER | +38.00% | 4,761 | 3,450 | 4% | 3% | +45.46% | 10,466 | 7,195 |
| CADILLAC XT6 | -16.32% | 4,439 | 5,305 | 4% | 5% | -10.15% | 9,045 | 10,067 |
| AUDI Q7 | -46.29% | 3,687 | 6,865 | 3% | 7% | -40.60% | 7,892 | 13,286 |
| AUDI Q8 | -26.08% | 2,573 | 3,481 | 2% | 3% | -31.11% | 4,369 | 6,342 |
| BMW X6 | -15.81% | 2,199 | 2,612 | 2% | 3% | -23.79% | 3,733 | 4,898 |
| LAND ROVER DISCOVERY | +153.58% | 710 | 280 | 1% | 0% | +91.14% | 1,273 | 666 |
| TOTAL | +9.72% | 109,574 | 99,869 | +6.21% | 209,482 | 197,225 |
In terms of segment share, the XT6 earned a four percent share, down one percentage point year-over-year.
The X5 led with a 17 percent segment share, down two percentage points, while the GLE-Class stayed flat with a 14 percent share. The TX posted a 10 percent share, and the XC90 held an eight percent share, down two percentage points. The Enclave earned a five percent share, down four percentage points, while the Aviator also posted a five percent share, up two percentage points. The GV80 and GX also earned five percent share, with the former gaining one percentage point and the latter losing two. All other segment entries earned four percent share or less.
BMW is one of several automakers fielding more than one entry in this space, offering both the X5 and X6. Combined sales of those two models accounted for 20,876 deliveries for a cumulative 19 percent segment share to maintain the lead overall.
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|
| BMW X5 | +0.55% | 18,677 | 18,575 | -6.38% | 33,600 | 35,890 |
| BMW X6 | -15.81% | 2,199 | 2,612 | -23.79% | 3,733 | 4,898 |
| TOTAL | -1.47% | 20,876 | 21,187 | -8.47% | 37,333 | 40,788 |
Meanwhile, cumulative sales of the Audi Q7 and Q8 accounted for 6,260 units for a combined five percent segment share.
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|
| AUDI Q7 | -46.29% | 3,687 | 6,865 | -40.60% | 7,892 | 13,286 |
| AUDI Q8 | -26.08% | 2,573 | 3,481 | -31.11% | 4,369 | 6,342 |
| TOTAL | -39.49% | 6,260 | 10,346 | -37.53% | 12,261 | 19,628 |
The Lexus TX and GX cumulatively gave the automaker 16,649 deliveries and a combined 15 percent segment share, putting it in second place overall and bumping Mercedes-Benz to third.
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|
| LEXUS TX | * | 11,366 | * | * | 21,322 | 0 |
| LEXUS GX | -24.03% | 5,283 | 6,954 | -31.39% | 9,141 | 13,324 |
| TOTAL | +139.42% | 16,649 | 6,954 | +128.63% | 30,463 | 13,324 |
Combining Cadillac XT6 sales with those of its GM cousin, the Buick Enclave, resulted in 10,325 sales for a nine percent segment share overall, placing The General in fourth.
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|
| BUICK ENCLAVE | -35.50% | 5,886 | 9,126 | -21.99% | 13,987 | 17,929 |
| CADILLAC XT6 | -16.32% | 4,439 | 5,305 | -10.15% | 9,045 | 10,067 |
| TOTAL | -28.45% | 10,325 | 14,431 | -17.73% | 23,032 | 27,996 |
Sales of premium/luxury three-row crossovers (lux crossover E-segment) grew 10 percent to 109,574 units in Q2 2024, meaning XT6 sales significantly underperformed the segment average.
Simply put, Cadillac XT6 sales continue to lose ground to competitors, many of which have been treated to midcycle refreshes or complete overhauls, like the refreshed 2025 Lincoln Aviator or the all-new TX. At this time, Cadillac has not announced plans to answer the likes of the Aviator with an updated XT6 in North America, and we’ve learned that an updated Cadillac XT6 is planned, but it might be offered in China and not in North America, signaling that the XT6 will be sunset in the near future. The smaller XT5 will see very much the same fate.
A replacement for the XT6 is coming in the form of the all-electric Cadillac Vistiq, though whether consumers will follow Cadillac in switching from an internal combustion engine to a battery electric powertrain is currently unknown.
Until then, though, we expect Cadillac XT6 sales to continue to slide as buyers in the market for a three-row luxury crossover turn toward models that are newer, more modern and more competitive.
One of four new colors for the 2025 model year.
And it now represents the best value in its segment.
A curious sighting from a video of the Cadillac design studio.
