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Cadillac XT6 Sales Near Bottom Of Segment In Q2 2024

Cadillac XT6 sales decreased in the United States and Canada during the second quarter of 2024. It’s worth noting that the XT6 is not offered in the third North American market – Mexico.

Cadillac XT6 Sales - Q2 2024 - United States

In the United States, Cadillac XT6 deliveries totaled 4,439 units in Q2 2024, a decrease of about 16 percent compared to 5,305 units sold in Q2 2023.

In the first six months of the year, XT6 sales decreased about 10 percent to 9,045 units.
MODEL Q2 2024 / Q2 2023 Q2 2024 Q2 2023YTD 2024 / YTD 2023 YTD 2024 YTD 2023
XT6 -16.32% 4,439 5,305 -10.15% 9,045 10,067

Cadillac XT6 Sales - Q2 2024 - Canada

In Canada, Cadillac XT6 deliveries totaled 402 units in Q2 2024, a decrease of about 22 percent compared to 516 units sold in Q2 2023.

In the first six months of the year, XT6 sales decreased about 15 percent to 723 units.
MODEL Q2 2024 / Q2 2023 Q2 2024 Q2 2023YTD 2024 / YTD 2023 YTD 2024 YTD 2023
XT6 -22.09% 402 516 -14.64% 723 847

Competitive Sales Comparison (USA)

Cadillac XT6 sales during Q2 2024 slid 16 percent to 4,439 deliveries, placing the luxury crossover in 12th place in its bracket of 16 competitors.

The BMW X5 commanded the segment lead with 18,677 deliveries, essentially flat year-over-year. The Mercedes-Benz GLE-Class was second with a 15 percent jump to 15,870 units, followed by the third-place Lexus TX, the segment’s newest competitor, with 11,366 deliveries. The Volvo XC90 slotted in fourth with a six percent slide to 9,238 units, followed by the Infiniti QX60, down eight percent to 7,081 units. The Porsche Cayenne finished sixth, up 50 percent to 6,907 deliveries, outperforming the Buick Enclave (see running Buick Enclave sales), corporate cousin to the Cadillac XT6, in seventh with 5,886 deliveries, down 36 percent. The XT6’s crosstown rival, the Lincoln Aviator (see running Lincoln Aviator sales), took eighth place with 5,664 units, up a whopping 90 percent. The Genesis GV80, Lexus GX, and Land Rover Defender all outsold the XT6, which recorded fewer than 5,400 deliveries.

Sales Numbers - Luxury E-Segment Utilities - Q2 2024 - USA

MODEL Q2 24 / Q2 23 Q2 24 Q2 23 Q2 24 SHARE Q2 23 SHARE YTD 24 / YTD 23 YTD 24 YTD 23
BMW X5 +0.55% 18,677 18,575 17% 19% -6.38% 33,600 35,890
MERCEDES-BENZ GLE-CLASS +14.59% 15,780 13,771 14% 14% +4.03% 30,876 29,681
LEXUS TX * 11,366 * 10% 0% * 21,322 0
VOLVO XC90 -5.81% 9,238 9,808 8% 10% +2.79% 18,191 17,698
INFINITI QX60 -8.41% 7,081 7,731 6% 8% -9.79% 13,414 14,870
PORSCHE CAYENNE +49.57% 6,907 4,618 6% 5% +14.11% 10,168 8,911
BUICK ENCLAVE -35.50% 5,886 9,126 5% 9% -21.99% 13,987 17,929
LINCOLN AVIATOR +90.26% 5,664 2,977 5% 3% +45.06% 11,914 8,213
GENESIS GV80 +23.33% 5,323 4,316 5% 4% +22.24% 10,091 8,255
LEXUS GX -24.03% 5,283 6,954 5% 7% -31.39% 9,141 13,324
LAND ROVER DEFENDER +38.00% 4,761 3,450 4% 3% +45.46% 10,466 7,195
CADILLAC XT6 -16.32% 4,439 5,305 4% 5% -10.15% 9,045 10,067
AUDI Q7 -46.29% 3,687 6,865 3% 7% -40.60% 7,892 13,286
AUDI Q8 -26.08% 2,573 3,481 2% 3% -31.11% 4,369 6,342
BMW X6 -15.81% 2,199 2,612 2% 3% -23.79% 3,733 4,898
LAND ROVER DISCOVERY +153.58% 710 280 1% 0% +91.14% 1,273 666
TOTAL +9.72% 109,574 99,869 +6.21% 209,482 197,225

In terms of segment share, the XT6 earned a four percent share, down one percentage point year-over-year.

The X5 led with a 17 percent segment share, down two percentage points, while the GLE-Class stayed flat with a 14 percent share. The TX posted a 10 percent share, and the XC90 held an eight percent share, down two percentage points. The Enclave earned a five percent share, down four percentage points, while the Aviator also posted a five percent share, up two percentage points. The GV80 and GX also earned five percent share, with the former gaining one percentage point and the latter losing two. All other segment entries earned four percent share or less. 

BMW is one of several automakers fielding more than one entry in this space, offering both the X5 and X6. Combined sales of those two models accounted for 20,876 deliveries for a cumulative 19 percent segment share to maintain the lead overall.

Sales Numbers - BMW Luxury E-Segment Utilities - Q2 2024 - USA

MODEL Q2 24 / Q2 23 Q2 24 Q2 23 YTD 24 / YTD 23 YTD 24 YTD 23
BMW X5 +0.55% 18,677 18,575 -6.38% 33,600 35,890
BMW X6 -15.81% 2,199 2,612 -23.79% 3,733 4,898
TOTAL -1.47% 20,876 21,187 -8.47% 37,333 40,788

Meanwhile, cumulative sales of the Audi Q7 and Q8 accounted for 6,260 units for a combined five percent segment share.

Sales Numbers - Audi Luxury E-Segment Utilities - Q2 2024 - USA

MODEL Q2 24 / Q2 23 Q2 24 Q2 23 YTD 24 / YTD 23 YTD 24 YTD 23
AUDI Q7 -46.29% 3,687 6,865 -40.60% 7,892 13,286
AUDI Q8 -26.08% 2,573 3,481 -31.11% 4,369 6,342
TOTAL -39.49% 6,260 10,346 -37.53% 12,261 19,628

The Lexus TX and GX cumulatively gave the automaker 16,649 deliveries and a combined 15 percent segment share, putting it in second place overall and bumping Mercedes-Benz to third.

Sales Numbers - Lexus Luxury E-Segment Utilities - Q2 2024 - USA

MODEL Q2 24 / Q2 23 Q2 24 Q2 23 YTD 24 / YTD 23 YTD 24 YTD 23
LEXUS TX * 11,366 * * 21,322 0
LEXUS GX -24.03% 5,283 6,954 -31.39% 9,141 13,324
TOTAL +139.42% 16,649 6,954 +128.63% 30,463 13,324

Combining Cadillac XT6 sales with those of its GM cousin, the Buick Enclave, resulted in 10,325 sales for a nine percent segment share overall, placing The General in fourth.

Sales Numbers - GM Luxury E-Segment Utilities - Q2 2024 - USA

MODEL Q2 24 / Q2 23 Q2 24 Q2 23 YTD 24 / YTD 23 YTD 24 YTD 23
BUICK ENCLAVE -35.50% 5,886 9,126 -21.99% 13,987 17,929
CADILLAC XT6 -16.32% 4,439 5,305 -10.15% 9,045 10,067
TOTAL -28.45% 10,325 14,431 -17.73% 23,032 27,996

Sales of premium/luxury three-row crossovers (lux crossover E-segment) grew 10 percent to 109,574 units in Q2 2024, meaning XT6 sales significantly underperformed the segment average.

The Cadillac Society Take

Simply put, Cadillac XT6 sales continue to lose ground to competitors, many of which have been treated to midcycle refreshes or complete overhauls, like the refreshed 2025 Lincoln Aviator or the all-new TX. At this time, Cadillac has not announced plans to answer the likes of the Aviator with an updated XT6 in North America, and we’ve learned that an updated Cadillac XT6 is planned, but it might be offered in China and not in North America, signaling that the XT6 will be sunset in the near future. The smaller XT5 will see very much the same fate.

A replacement for the XT6 is coming in the form of the all-electric Cadillac Vistiq, though whether consumers will follow Cadillac in switching from an internal combustion engine to a battery electric powertrain is currently unknown.

Until then, though, we expect Cadillac XT6 sales to continue to slide as buyers in the market for a three-row luxury crossover turn toward models that are newer, more modern and more competitive.

About The Numbers

Alexandra Purcell

Alexandra is a Colorado-based journalist with a passion for all things involving horsepower, be it automotive or equestrian.

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