Cadillac China Sales Decreased 48 Percent In Q2 2024

Cadillac China sales decreased 48 percent to 29,000 units during the second quarter of 2024.

Cadillac does not provide individual sales performance of its vehicles in China, but we do have the following information:

China was surpassed by the 38,455 new Cadillac deliveries in the United States during Q2 2024
- As a result, Cadillac China’s cumulative sales for the first half of the year are also lower than the 73,906 units recorded during the period in the U.S.
The Cadillac CT5 is the brand’s most popular model in China, with deliveries exceeding 16,000 units during Q2
- Adding to the 18,000 units reported during the first quarter, the CT5 ended the first half of 2024 with more than 34,000 deliveries in the Chinese market
The all-new Cadillac Optiq was launched as the second electric Cadillac model in China during Q2

During the first six months of the 2024 calendar year, Cadillac China sales decreased 30 percent to 62,000 units.

Sales Results - Q2 2024 - China - Cadillac

MODEL	Q2 2024 / Q2 2023	Q2 2024	Q2 2023	YTD 2024 / YTD 2023	YTD 2024	YTD 2023
CADILLAC TOTAL	-47.75%	29,000	55,500	-29.55%	62,000	88,000

The Cadillac Society Take

After recording a slight increase during the first quarter of the year, Cadillac China sales fell sharply during the second quarter. The luxury marque lost almost half of its sales volume in the Chinese market on a year-over-year, with a significant volume reduction of 26,500 units. With this poor result, China again lost the crown for being Cadillac’s biggest global market by sales volume, falling far behind Cadillac’s U.S. deliveries during both Q2 and during the first six months of the 2024 calendar year.

The decrease in Cadillac China sales during the second quarter was led by the best-selling Cadillac CT5. While the CT5 remains the best-selling Cadillac domestically, the luxury sedan lost nearly 10,000 units compared to over 26,000 deliveries in Q2 2023. Sales of the internal combustion crossover lineup, especially the Cadillac XT5, must have also plummeted due to its age.

Meanwhile, the Cadillac Lyriq is failing to stand out in China’s highly competitive EV market. Despite a significant price cut and the recent launch of lower-priced entry-level models, Cadillac didn’t mention any positive data on Lyriq sales in the country – suggesting that its performance is not worth highlighting.

For its part, all-new Cadillac Optiq began deliveries in late Q2. The new model is expected to perform better than the Lyriq due to its more aggressive positioning vis-a-vis pricing.