Cadillac sales in the United States decreased two percent to 35,451 units during the first quarter of 2024.
Individual model sales performance was as follows:
- Cadillac CT4 sales decreased 36.06 percent to 1,734 units
- Cadillac CT5 sales decreased 34.2 percent to 3,022 units
- Cadillac Escalade sales increased 65.4 percent to 9,135 units
- Both regular-length Escalade and Escalade ESV sales are included in this line item
- Cadillac Lyriq sales increased 499.17 percent to 5,800 units
- Cadillac XT4 sales decreased 27.96 percent to 4,879 units
- Cadillac XT5 sales decreased 13.86 percent to 6,275 units
- Cadillac XT6 sales decreased 3.28 percent to 4,606 units
Sales Results - Q1 2024 - USA - Cadillac
| MODEL | Q1 2024 / Q1 2023 | Q1 2024 | Q1 2023 |
|---|---|---|---|
| CT4 | -36.06% | 1,734 | 2,712 |
| CT5 | -34.20% | 3,022 | 4,593 |
| ESCALADE | +65.40% | 9,135 | 5,523 |
| ESCALADE ESV | -100.00% | 0 | 3,705 |
| LYRIQ | +499.17% | 5,800 | 968 |
| XT4 | -27.96% | 4,879 | 6,773 |
| XT5 | -13.86% | 6,275 | 7,285 |
| XT6 | -3.28% | 4,606 | 4,762 |
| CADILLAC TOTAL | -2.40% | 35,451 | 36,321 |
The Cadillac Society Take
The slight but notable drop in Cadillac sales during the first quarter expands the luxury marque’s negative performance in the US market, continuing the commercial setback suffered in Q4 2023, which interrupted Cadillac’s five consecutive quarters in the green. As such, the results for the first three months of 2024 represent Caddy’s second consecutive quarterly contraction in the United States market.
The decline is the result of a widespread reduction in the volume of most of the marque’s models. In fact, the year-over-year reduction in volume is quite significant, amounting to 6,680 units across six nameplates. Among the vehicles that saw the biggest reductions in volume were the Cadillac XT4 (-1,894 units) and Cadillac CT5 (-1,571 units).
The good news is that the Cadillac Lyriq cushioned the massive drops in volume experienced by most models during the first quarter. The all-electric crossover recorded a drastic increase of almost 500 percent to 5,800 deliveries, the highest quarterly sales in its history. This impressive increase is the result of increased production at the Spring Hill plant.
About The Numbers
- All percent change figures compared to Cadillac sales for Q1 2023, unless noted otherwise
Further Reading & Sales Reporting
- Cadillac news
- Running Cadillac sales results
- Cadillac sales results for Q1 2024
- Cadillac sales Q1 2024 USA (this page)
- Cadillac Canada sales Q1 2024
- Cadillac China sales Q1 2024
- Cadillac Mexico sales Q1 2024
Frank Rizzo
Keep pushing the EV’s and not having the XT5 NEWEST MODEL available in the U S A ,will not help the sales.
Sam Anastasia
I feel the same Frank, I would have purchased a GT4 (refreshed XT4) that is only available in China. Cadillac seems to not think of its USA loyal customers. I think I will start looking else where.
GM Owner
Get it in China.
King
No more CT6, XT5 and XT6 next to go to china. No wonder sales are slipping.😤 x CT6 Owner
SLICKVIC
I am not rewriting my last post. Cadillac Society Censors what is not the company line. Thanks for Nothing !
Al
It’s no surprise. They lost me after 35 years of ownership. My last 2 NYS lemon law vehicles were so bad Mary Barra’s office called to give me additional offers. Admitting to very poorly craftsmanship. More time in service than my garage. I refused and sadly went foreign. And naturally no more problems.