The Goddess was featured prominently of quite a few classic Cadillac machines from 1930 through 1956, and has only made one appearance on the luxury marque’s vehicles since being retired in the mid-20th century. Now, the Goddess will make a comeback with the luxury marque’s upcoming electric flagship sedan, the Cadillac Celestiq.
While the Goddess present on decades past Cadillac models took the form of a hood ornament, it will take on a new form in the Celestiq, emblazoned on the front quarter panel placard as well as on the multifunction controller within the vehicle’s center console.
The quarter panel placard is milled from billet aluminum, and features a polished, brushed and tinted finish that surrounds the Goddess, which is molded in glass.
The infotainment controller is also encased in glass, but is also backlit in order to highlight its design. The dial is designed to turn without rotating the Goddess itself so the insignia is perpetually locked in the upright position.
Yet another rendition of the Goddess can be found above the Cadillac Celestiq’s charging port. The emblem illuminates above the port itself, representing “how electrification is the soul of Celestiq and Cadillac as a whole,” as stated by the luxury marque in a press release.
“Celestiq is the beginning of the future for Cadillac, conveying the artistic innovation the brand is bringing to luxury electric vehicles,” said Bryan Nesbitt, executive director of Cadillac Design. “We wanted this flagship EV to embody the significant heritage of the brand in a truly meaningful way, with the Goddess representing the absolute pinnacle of bespoke craftsmanship from Cadillac.”
The original Cadillac Goddess was designed in the late 1920s by William N. Schnell from the Ternstedt Manufacturing Company, which was a subsidiary of Cadillac’s parent company, General Motors, in charge of brightwork for the automaker. The Goddess itself is a rendition of a woman with her head lifted and a flowing gown trailing from her lifted torso and chest, representing forward motion and Cadillac’s signature “V.”
With a starting price tag of $300,000, the Celestiq will be hand-built at the GM Global Technical Center. As far as power goes, the 2024 Cadillac Celestiq utilizes a 111 kWh battery pack and a dual-motor all-wheel-drive propulsion system, good for 300 miles of driving range on a single charge while delivering 600 horsepower and 640 pound-feet of torque.
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Taking directly after the Escalade IQ.
Caddy says it's going to "listen to the customer" instead.
A bipartisan group teamed up to sign a letter to FOM.
But still less than the industry average.
No, the V badge doesn't add horsepower... but nice try.
