Cadillac CT5 sales posted their first second quarter results in the United States and Canada during Q2 2020. Sales of the new sedan have not yet started in various international markets, such as South Korea, Russia or the Middle East.
| MODEL | Q2 2020 / Q2 2019 | Q2 2020 | Q2 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| CT5 | * | 2,575 | * | * | 5,575 | 0 |
| MODEL | Q2 2020 / Q2 2019 | Q2 2020 | Q2 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| CT5 | * | 212 | * | * | 301 | 0 |
Cadillac CT5 sales placed toward the bottom of the segment during Q2 2020 in the U.S. market, behind six rivals but ahead of three others. The segment was led by BMW, Audi and Mercedes-Benz in first, second, and third best-selling spots, respectively.
The BMW 3 Series and 4 Series accounted for a class-leading 9,473 combined sales. The Audi A4 and A5 came in second place with 9,406 combined deliveries, while the Mercedes-Benz C-Class saw 6,526 deliveries. From there, combined sales of the Infiniti Q50 and Q60 saw 4,413 deliveries, Acura TLX saw 3,930 deliveries, combined Volvo S60/V60 sales were 3,233 units.
The Cadillac CT5 saw 2,575 deliveries. Adding the 46 units of the discontinued ATS gives Cadillac a combined 2,621 deliveries in the segment. The Genesis G70 saw 2,318 deliveries, while the Lexus IS and RC saw a combined 2,107 units. The Alfa Romeo Giulia brought up last place with 1,692 units.
| MODEL | Q2 20 / Q2 19 | Q2 20 | Q2 19 | YTD 20 / YTD 19 | YTD 20 | YTD 19 |
|---|---|---|---|---|---|---|
| 3 SERIES | -40.36% | 7,713 | 12,933 | -13.39% | 18,326 | 21,158 |
| 4 SERIES | -58.99% | 1,760 | 4,292 | -66.16% | 3,957 | 11,694 |
| A4 | -30.74% | 4,415 | 6,375 | -31.18% | 8,364 | 12,154 |
| A5 | -18.13% | 4,991 | 6,096 | -10.91% | 10,311 | 11,574 |
| C-CLASS | -47.09% | 6,526 | 12,335 | -51.05% | 13,382 | 27,337 |
| Q50 | -40.01% | 3,643 | 6,073 | -35.70% | 9,218 | 14,337 |
| Q60 | -29.87% | 770 | 1,098 | -29.35% | 1,697 | 2,402 |
| TLX | -36.02% | 3,930 | 6,143 | -28.53% | 9,414 | 13,172 |
| S60 | -53.17% | 2,164 | 4,621 | -43.07% | 4,799 | 8,430 |
| V60 | +4.26% | 245 | 235 | +17.53% | 409 | 348 |
| V60 CC | +418.24% | 824 | 159 | +680.61% | 1,530 | 196 |
| CT5 | * | 2,575 | * | * | 5,575 | 0 |
| ATS | -87.60% | 46 | 371 | -89.59% | 93 | 893 |
| G70 | +94.30% | 2,318 | 1,193 | -23.15% | 4,392 | 5,715 |
| IS | -46.85% | 2,380 | 4,478 | -39.11% | 5,092 | 8,362 |
| RC | -31.94% | 780 | 1,146 | -27.12% | 1,537 | 2,109 |
| GIULIA | -26.78% | 1,692 | 2,311 | -20.59% | 3,451 | 4,346 |
| TOTAL | -33.05% | 46,772 | 69,859 | -29.59% | 101,547 | 144,227 |
The luxury D-sedan segment saw cumulative sales slid 34 percent to 45,719 units during the quarter.
The Cadillac CT5 was outsold by most rivals during the second quarter of 2020. We attribute the circumstance to issues brought about by the COVID-19 pandemic. The virus prevented Cadillac dealers from having an optimal inventory mix, while also preventing consumers from visiting dealerships to purchase a vehicle. Additionally, the virus may have also pushed some consumers to delay or purchases they would have otherwise made.
It’s also worth noting that 2,575 CT5 deliveries in Q2 were lower than the 3,000 sales in Q1 2020, again as a result of the aforementioned pandemic.
We expect Cadillac CT5 sales to increase substantially in the coming quarters as inventory as well as consumer awareness of the model reach healthier levels. This should substantially improve the CT5’s segment performance.
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