Cadillac’s parent, General Motors Company, has filed to trademark the name “Symboliq” for use on a future Cadillac electric vehicle, Cadillac Society has uncovered.
Made on July 22nd, 2020 with the Swiss Federal Institute of Intellectual Property, the filing consists of two names: “Symboliq” and “Cadillac Symboliq.” Both filings list “Motorized land vehicles, namely automobiles” as the Goods and Services with which the names will be associated.
| Country of Origin | Serial Number | Filing Date | Language of Application | Goods and Services | |
|---|---|---|---|---|---|
| Cadillac Symboliq | Switzerland | 10341/2020 | July 22, 2020 | German | Motorized land vehicles, namely automobiles |
| Symboliq | Switzerland | 10342/2020 | July 22, 2020 | German | Motorized land vehicles, namely automobiles |
At least five future Cadillac electric models are slated to launch over the next few years. The onslaught will start with the Cadillac Lyriq – a midsize crossover slightly larger than the Cadillac XT5 currently on sale today.
The Lyriq will go into production in 2022 and will be joined by four other Cadillac electric models:
- A smaller crossover roughly the size of the current Cadillac XT4
- A larger three-row crossover roughly the size of the current Cadillac XT6
- A full-size, three-row luxury SUV that is an electric version of the current Cadillac Escalade
- The Cadillac Celestiq – a full-size, hand-made ultra-luxury sedan with a starting price of around $200,000
The Symboliq name follows the direction of Lyriq and Celestiq – the first two names announced in association with Cadillac electric vehicle efforts. Additionally, the Symboliq name has the “iq” suffix like Lyriq and Celestiq. The new naming convention marks a noteworthy departure from Cadillac’s current nomenclature of CT# for sedans and XT# for crossovers.
As of this writing, GM/Cadillac have yet to file a trademark application for the Symboliq name in the United States, but we’re sure that this will take place in due time. We’ll have more as it happens, so be sure to subscribe to Cadillac Society for more Cadillac Symboliq news, and around-the-clock Cadillac news coverage.
robert g dumont
the last thing i want is an electric cadillac.
Frank Ricciardi
I couldn’t agree more. I think Cadillac is going in the wrong direction. I’ve bought or leased 17 new Cadillacs over the past 40 years and I’ve loved every one of them, but I am NOT ready for an Electric Car, even one with a crest on the grill.
ConsumerRep
Of course the electric Escalade will be called the Hyperboliq!
Greg
I’m curious. This trademark filing is in Switzerland. Does this apply only in that Country, or is intended for the entire EU?
Either way, Cadillac is apparently going to attempt to sell in Europe again.
MARKXLIV
Switzerland isn’t in the EU.
MARKXLIV
Switzerland is surrounded by EU countries, so it’s sort of in the EU geographically speaking.
Greg
Thank you! I did not realize that.
Charles Chips
Mark my words………….the whole electric car movement is going to be a big bust…………..and soon.
Greg
I am marking your words as requested….
Paul
Talk about stupid. Cadillac can’t figure out what it wants to be these daze(sic).
John
Can somebody get Mary Barra out of GM/Cadillac before the whole thing goes down the tubes?! I have a 2020 CT6 Premium Luxury and love it. This is the 2nd CT6, with and XTS, an SRX and a DHS before that.
Mary and GM/Cadillac don’t realize that we all don’t want a cross-over/SUV/pick-up/small or mid-sized vehicle. We want our full-sized sedan and not a $200K plus hand built EV, that is comfortable and spacious. Ever tried to get 4 people into an XT4 or a CT4 or CT5? Not easy and NOT comfortable.
Then an EV…LOL!!! Ranges of 300 miles or less depending on what the terrain is. Where are we going to charge them and at what price. Some states have already raised the registration an taxes on EV’s since they don’t get a gas tax.
I looked at a Tesla before the 2020 CT6, rode like a truck, $15K to get the super charger system installed in at the house and nearest service is 3 1/2 hours away on top of the $90K price tag. BTW, they don’t negotiate, but are really happy to tell you bout the $7500 “tax incentive” for your purchase.
Mary is too worried about her China market and manufacturing. No concept of the the US market and what people want. Looks like I’ll be shopping for someone who makes a full-sized sedan when I’m ready to trade. Good luck GM/Cadillac.
John Engelman
Stupid is as stupid does…..just look at the above comments to see where Cadillac loyalty is headed. The 1st person to abandon the brand, is GM, not the customer….
Greg
John:
All that because the company has filed to trademark a model name in Switzerland?