The Cadillac CT4 and Cadillac CT5 are attractive luxury sedans with a nice dollop of sporty flavoring on top, two features that are proudly on display in the following Cadillac video advertisement.
Titled “Finish Line,” the video advertisement builds on Cadillac’s Build Your Way campaign, which was introduced with the “No Barriers” video ad we covered last month which shows off the entire 2021 Cadillac lineup.
The “Finish Line” ad takes a similar approach as the “No Barriers” ad, showcasing the vehicles prowling through city streets in a series of slick, quick shots.
The video opens with images of the Cadillac CT4 and Cadillac CT5, which catch the attention of a few people on the street. Enamored by the Cadillac sedans, the onlookers are prompted to give chase, running after the four-doors at a full sprint.
The runners are joined by more folks, and as they run towards the finish line, the Cadillac CT4 and Cadillac CT5 race towards their own respective finish lines.
“Cadillac – for those who know the finish line is only the beginning,” the voiceover narration says. “Others talk about the road to success, we make cars for it.”
The video is just 30 seconds long, but does a good job is putting the Cadillac CT4 and Cadillac CT5 on display. Unfortunately, the advertisement does not include the now-discontinued Cadillac CT6. North American Cadillac CT6 production ended in February, bringing an end to the large sedan’s run for the U.S. and Canada. As such, the Cadillac CT5 is now the biggest new sedan Cadillac offers in these markets.
However, that looks to change with the debut of the Cadillac Celestiq all-electric sedan, the brand’s forthcoming flagship model.
Cadillac Escala concept, which provides inspiration for the upcoming Celestiq.
What do you think of this Cadillac CT4 and Cadillac CT5 video advertisement? Let us know in the comments, and make sure to subscribe to Cadillac Society for more Cadillac CT4 news, Cadillac CT5 news, and around-the-clock Cadillac news coverage.
Ronald J Kappus
I wish I could see a little more of the cars up close than the people running. Cadillac certainly has a theme of its own…and it is memorable.
Rick Ewald
I don’t think it tells you anything about the cars.Nice ad but does nothing about the car.It might promote the label but why should I buy it.
Pat S.
Was I the only one pausing the video at certain points for the ct5 where it was showing interesting angles and trying to visualize what the BW version is going to look like? I’m guessing more aggressive looking front fascia with some exaggerated features and larger front lower intakes(duh!), a mild front splitter/sideskirts/rear diffuser, larger front and rear haunches, maybe a hood vent(s) ala 3rd gen ctsv. Cant help but analyze pictures and guess what that BW beast is going to look like.
Greg
Isn’t it easier to simply google still images and examine those more closely?
Xjug
Terrible
Greg
No it isn’t.
BILL Gruschow
It is one of the best Cadillac commercials I have seen in the last few years. Hopefully Cadillac has found a theme they can stay with, rather than changing ad campaigns every six months
Art0085
I honestly don’t get it. If you had two new models entering the market, why wouldn’t you pull out all the stops and invest in an emotional ad campaign that appeals to new customers? I don’t think this does the trick.
Gary
+10
These string of ads from Cadillac are laughable theatrics.
Accomplishes nothing in garnering interest in the vehicles. Reference to some abstract ‘finish line’ isn’t conveying much of a message.
Why are people running down the street ending up breathless?
A simple tweak that could’ve gone over better: Replace people running in everyday clothes with runners or sprinters which implies athleticism in the vehicles performance.
Somebody must be doing someone a favor by hiring this ad agency.
Driving through waterfalls, people jumping from overpasses, running through glass panes and chasing vehicles down the street. Hmmm, ok peoples’ interest are supposed to be piqued?