Cadillac South Korea Sales Decrease 65 Percent In January 2020

Cadillac South Korea sales decreased 65 percent to 48 units in January 2020 compared to January 2019.

Individual model sales performance was as follows:

Cadillac CT6 sales decreased 76.71 percent to 17 units
Cadillac CTS sales decreased 33.33 percent to 10 units
- The vehicle has been discontinued and is being replaced by the CT5 on the low end and CT6 on the high end
Cadillac Escalade sales decreased 40 percent to 9 units
Cadillac XT4 sales have not yet commenced in Korea
Cadillac XT5 sales decreased 47.83 percent to 12 units
Cadillac XT6 sales have not yet commenced in Korea
The Cadillac Escalade ESV is not offered in South Korea

Sales Results - January 2020 - South Korea - Cadillac

MODEL	JAN 2020 / JAN 2019	JANUARY 2020	JANUARY 2019
CT6	-76.71%	17	73
CTS	-33.33%	10	15
ESCALADE	-40.00%	9	15
XT5	-47.83%	12	23
CADILLAC TOTAL	-64.96%	48	137

The Cadillac Society Take

Cadillac South Korea sales began the 2020 calendar year with a dramatic decrease of 65 percent in January, thereby accumulating six consecutive months of contractions in the Asian market. In fact, the negative result last month represents one of the worst sales figures that the brand has registered in South Korea in its history, and the lowest sales volume in recent years.

The negative Cadillac South Korea sales in the first month of 2020 was caused by dramatic double-digit decreases suffered by each of the models offered by the luxury automobile brand in the country. As in the past, the vehicle that recorded the worst performance was the Cadillac CT6, slipping from 73 units in January 2019 to only 17 last month. The decrease in sales of the XT5 and the Escalade made the large sedan to continue as the brand’s best-selling vehicle, despite its impending discontinuation.

About The Numbers

All percent change figures compared to Cadillac South Korea sales in January 2019, except when noted
South Korea sales figures reflect actual vehicle registrations rather than wholesales