Home » Here’s The Target Market For The Cadillac XT6

Here’s The Target Market For The Cadillac XT6

Here’s The Target Market For The Cadillac XT6

The 2020 Cadillac XT6 is Caddy’s latest crossover utility vehicle that aims to blend luxury appointments, a host of cutting-edge tech features and technology, and classy styling to boot. However, in a segment filled to the brim with rivals, it’s important to consider who the Cadillac XT6 is aimed at.

We recently got a chance to climb behind the wheel of the all-new, three-row, seven-passenger luxury crossover at the Cadillac product launch event in Washington D.C.. While we were there, we spoke with Bob Benbow, Cadillac XT6 Marketing Manager, who explained exactly who the new CUV is for.

Benbow related a story that came up during a product clinic, where a participant described herself as “the CEO of Everything.” In other words, this individual ran it all – her own business, her family, her home, her kids’ sports teams, and a whole lot more. Hence, she adopted the CEO of Everything title.

The target market can be clearly defined from here – a married couple with kids, either younger or older, who demand practicality, adaptability, refinement, high-end design and features, all rolled into a single package.

Granted, the 2020 Cadillac XT6 can certainly appeal to a broader range of buyers than the self-described CEO of Everything, and customers can move in or out of the aforementioned stages. For instance, they don’t necessarily need to be married or have kids. Nevertheless, it’s still helpful to have a particular target audience in mind when planning a crossover utility vehicle like the XT6.

As such, the 2020 Cadillac XT6 offers three rows of seating, with enough space to fit full-sized adults on the rear-most bench. In addition to space for either six or seven people (depending on the seating configuration selected, there’s also plenty of space for things, with 356 liters of cargo room behind the third row, 1,220 liters behind the second row, and 2,228 liters behind the first row.

The technology on offer is on point as well, with as many as six USB ports, two per row. A 4G LTE Wi-Fi hotspot keeps folks connected, while Apple CarPlay and Android Auto keep the latest smartphone-driven interface features close at hand. There’s also Teen Driver mode for those with high-schoolers under their roof.

Meanwhile, a full suit of safety features, such as Forward Collision Alert, Rear Cross-Traffic Alert, and Lane Keep Assist, among others, keeps the peace of mind intact.

Slotting between the XT5 and full-sized Escalade, the 2020 Cadillac XT6 makes a good argument for those customers looking to run it all – even while on the run.

We’ll have our first impressions shortly. In the meantime, subscribe to Cadillac Society for more Cadillac XT6 news and around-the-clock Cadillac news coverage.

Written by
Jonathan is an automotive journalist based out of Southern California. He loves anything and everything on four wheels.


  1. The Hyundai Palisade and Kia Telluride offer more, and better interiors for nearly $20K less. I think GM is thinking they won’t cross shop but once again they’re wrong. This vehicle should have been so much more…. the Lincoln Aviator will own this space.

  2. Are you producing any model in right hand drive for British roads

  3. The Hyundai Palisade and Kia Telluride (fantastic names BTW) offer more features, and a much better interior for nearly $20K less. GM doesn’t think people (who are spending their own money) will cross shop this with those vehicles but they’re wrong… AGAIN. This should have been so much more than yet another vehicle off 1 platform. The Lincoln Aviator is going to eat the “xt6” (pathetic name) for dinner… they’re going to own the space…

    • I think you over estimate the Aviators appeal. Why would anyone buy a Ford-built Audi/Land Rover copy when, for the same money, they could have the real thing?

      Also, the Aviator has already had a saftey recall.

    • Hyundai Palisade has a better interior? did you drive one? did you look at the interior? did you feel and touch all the plastic all around? yes it does come with lots of amenities, but trust me, in 2 or 3 years of ownership, it will look like a 20 years old vehicle… The Kia is a better built one.. but still not on par with the Cadillac.


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