If you’d like to get acquainted with a new Cadillac vehicle without the potential pressures that might be associated with visiting a dealership, then you’ll be pleased to know that the luxury automaker is bringing back local experiential events. Branded Truth + Dare, the gatherings enable guests to experience the “truth” of the innovation in Cadillac vehicles or “dare” to experience their performance.
Here’s what Cadillac Truth + Dare events are all about, and what they will offer.
Registration is currently open for a Cadillac Truth + Dare event at the Hard Rock Stadium in Miami Gardens, Florida running from May 3rd thru May 5th. At the time of this writing, there is still availability, and attendance is absolutely free. Those interested in registering for the event can do so by completing the form on this page.
It appears that the entire Cadillac lineup will be present at this event. Here’s a list of things that will be offered at the Cadillac Truth + Dare in Miami:
It’s very welcome news that Cadillac is bringing back local events that give enthusiasts and regular car buyers the ability to interact and become familiar with its products. We would argue that this is one of the key elements that the brand was missing over the past few years from its marketing strategy, as the luxury carmaker offered excellent cars that not enough people knew about. These events should start changing the tide for the better – hopefully resulting in more interest, purchase consideration, sales and – ultimately – commercial success for Cadillac and its vehicles.
The only thing we’re left wondering is why it has taken Cadillac this long to start hosting these kinds of experiential events, after doing away with its various local events around the 2012 timeframe.
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