Article Type

Cadillac To Move Back To Michigan From New York City

Cadillac will relocate its headquarters back to Michigan from New York City, which the brand has called home for the last four years.

Recently-appointed Cadillac President Steve Carlisle confirmed the move in an interview with the Wall Street Journal.

“We’ve got to think about how we take inefficiencies out of the communication process between the Cadillac team and the GM partners”, the new chief was quoted as saying.

Cadillac House New York served as Cadillac’s headquarters for the past four years

Carlisle cited “inefficiencies” in discussing the move, referring specifically to the upcoming onslaught of future Cadillac vehicles set to launch between now and the end of 2021, starting with the 2019 XT4.

Cadillac’s New York City headquarters housed marketing, strategy and advertising personnel. Vehicle development, design and engineering remained in Michigan.

Cadillac CTS-V, CT6 and XT5 at Cadillac House New York

It’s worth noting that the new Michigan-based Cadillac headquarters won’t be at the Renaissance Center office complex in Detroit that serves as the central offices for its parent, General Motors. Instead, Cadillac will call home a standalone office building in Warren, a town roughly 20 miles north of Detroit. The new Cadillac central office is right across the street from GM’s Warren Tech Center – one of the automaker’s primary vehicle and technology development facilities.

Cadillac brand … over the next few months, with an official move-in date of April 1.

Alex Luft

Alex is the founder of Cadillac Society. He has a deep passion for automotive business strategy and enjoys driving his ATS sedan on twisty mountain roads.

Share
Published by

Recent Posts

New Deep Sea Metallic Color In The 2025 Cadillac Escalade: First Look

One of four new colors for the 2025 model year.

5 days ago

Updated 2025 Cadillac XT6 Launches In China

And it now represents the best value in its segment.

2 weeks ago

Check Out All The 2025 Cadillac Escalade IQ Wheels

24-inch rollers on deck.

2 weeks ago

Cadillac Escalade Buyers Are Actually Quite Young

And they're getting younger.

2 weeks ago

Is This Our First Glimpse Of A Refreshed Cadillac CT4?

A curious sighting from a video of the Cadillac design studio.

2 weeks ago