Cadillac CT6 Sales Decrease 19 Percent To 2,427 Units In Q2 2018

Cadillac CT6 sales increased in China and decreased in the United States, Canada and South Korea in the second quarter of 2018.

Cadillac CT6 Sales - Q2 2018 - United States

In the United States, Cadillac CT6 deliveries totaled 2,427 units in Q2 2018, a decrease of about 19 percent compared to 2,993 units sold in Q2 2017.

In the first six months of the year, CT6 sales decreased about 9 percent to 4,894 units.

Cadillac CT6 Sales - Q2 2018 - Canada

In Canada, Cadillac CT6 deliveries totaled 71 units in Q2 2018, a decrease of about 30 percent compared to 102 units sold in Q2 2017.

In the first six months of the year, CT6 sales decreased about 30 percent to 121 units.

Cadillac CT6 Sales - Q2 2018 - South Korea

In South Korea, Cadillac CT6 deliveries totaled 133 units in Q2 2018, a decrease of about 23 percent compared to 172 units sold in Q2 2017.

In the first six months of the year, CT6 sales increased about 8 percent to 319 units.

Cadillac CT6 Sales – Q2 2018 – China

Cadillac CT6 sales increased 49 percent to 3,700 units in China during the second quarter 2018. The automaker did not provide any further information regarding CT6 sales in China.

The Cadillac Society Take

The CT6’s second quarter 2018 sales performance enables the model to remain in third place in its competitive set in terms of sales volume in the United States, a total of 1,433 units behind the Mercedes-Benz S-Class segment best-seller and 269 units behind the Lexus LS, which has been completely redesigned this year. The CT6 did, however, outsell the BMW 7 Series, Genesis G90 and Audi A8 during the quarter. We should mention that Audi is currently in the process of launching the all-new A8, and sales of the offering are artificially depressed due to low availability.

Sales Numbers - Full-Size Prestige Luxury Cars - Q2 2018 - United States

The 19 percent sales dip experienced by the CT6 during the quarter lagged the segment’s 3.69 percent average growth rate, a turn of events that could potentially be related to customers waiting for the refreshed 2019 Cadillac CT6, which Cadillac announced in late March.

The revised model delivers a significant amount of new features and updates, including a new exterior design, 10-speed automatic transmission, new Cadillac Twin-Turbo V8 engine, and a new trim level structure that introduces Sport and V-Sport models, while giving distinctive personas to the Luxury and Sport equipment groups.

In addition, the 2019 Cadillac CT6 brings various updates to the interior, highlighted by new tactile controls for the CUE Cadillac infotainment system, an improved wireless smartphone charger, and an improved rear camera mirror, among other items. The 2019 CT6 goes on sale this fall, and one might expect to see CT6 sales pick back up at that point.

The full-size prestige luxury car segment expanded 3.7 percent in the second quarter 2018, and 6.4 percent during the first six months of 2018.

About The Numbers

• All percent change figures compared to Cadillac CT6 Q2 2017 sales, unless noted otherwise
• In the United States, there were 77 selling days in Q2 2018 and 77 selling days in Q2 2017
• In Canada, there were 77 selling days in Q2 2018 and 76 selling days in Q2 2017
• China sales figures represent retail deliveries and do not include fleet sales
• South Korea sales figures represent vehicle registrations rather than raw sales volume