Home » Cadillac Escalade Sales Increase 1 Percent In Q2 2018

Cadillac Escalade Sales Increase 1 Percent In Q2 2018

Cadillac Escalade Sales Increase 1 Percent In Q2 2018

Cadillac Escalade sales increased in the United States and Canada while decreasing in South Korea in the second quarter of 2018.

Cadillac Escalade Sales – Q2 2018 – United States

In the United States, Cadillac Escalade deliveries totaled 9,655 units, an increase of 0.84 percent compared to 9,575 units sold in Q2 2017.

We should note that the 9,655 deliveries were comprised of roughly a 5:3 split between the regular-length Escalade and extended-length Escalade ESV. However, the table below shows 0 units and a 100 percent drop for the Escalade ESV, since Cadillac no longer breaks out Escalade from Escalade ESV sales. As such, the table shows combined Escalade and Escalade ESV sales for Q2 2018 and broken out Escalade and Escalade ESV sales for Q2 2017.

In the first six months of the year, Escalade sales increased 4 percent to 17,766 units.

MODEL Q2 2018 / Q2 2017 Q2 2018 Q2 2017 YTD 2018 / YTD 2017 YTD 2018 YTD 2017
ESCALADE +64.85% 9,655 5,857 +74.91% 17,766 10,157
ESCALADE ESV -100.00% 0 3,718 -100.00% 0 6,923
TOTAL +0.84% 9,655 9,575 +4.02% 17,766 17,080

Cadillac Escalade Sales – Q2 2018 – Canada

In Canada, Cadillac Escalade deliveries totaled 839 units, an increase of 15.56 percent compared to 726 units sold in Q2 2017. The 839 units were comprised of:

  • 551 deliveries of the regular-length Escalade, an increase of 17 percent, and
  • 288 deliveries of the extended-length Escalade ESV, an increase of 12.5 percent

In the first month of the year, Escalade sales increased 11 percent to 1,352 units.

MODEL Q2 2018 / Q2 2017 Q2 2018 Q2 2017 YTD 2018 / YTD 2017 YTD 2018 YTD 2017
ESCALADE +17.23% 551 470 +20.00% 888 740
ESCALADE ESV +12.50% 288 256 -2.93% 464 478
TOTAL +15.56% 839 726 +11.00% 1,352 1,218

Cadillac Escalade Sales - Q2 2018 - South Korea

In South Korea, Cadillac Escalade deliveries totaled 60 units in Q2 2018, a decrease of about 5 percent compared to 63 units sold in Q2 2017.

In the first six months of the year, Escalade sales increased about 83 percent to 115 units.
MODEL Q2 2018 / Q2 2017 Q2 2018 Q2 2017YTD 2018 / YTD 2017 YTD 2018 YTD 2017
ESCALADE -4.76% 60 63 +82.54% 115 63

Cadillac Escalade Sales – Q2 2018 – China

Cadillac did not report second quarter Escalade sales figures for the Chinese market.

The Escalade is available in China in limited quantities, as it is imported into the country rather than being assembled locally – a circumstance that causes China to impose a hefty tariff on the model.

The Cadillac Society Take

The Escalade second second quarter 2018 sales performance enables the model to remain the best-selling vehicle in its competitive set in terms of sales volume in the United States.

Despite being the oldest product in the segment, the Escalade managed to outsell the Lincoln Navigator (see Lincoln Navigator sales), Mercedes-Benz GLS-Class, Infiniti QX80, Lexus LX and Mercedes-Benz G-Class. Notably, the Escalade accounted for 38 percent of the segment’s sales volume.

We should also note that the Mercedes-Benz GLS-Class is not a body-on-frame SUV like the rest of the segment contenders. Instead, it’s a large unibody crossover – so it doesn’t play in this segment directly, but that is not something relevant to most consumers. Cadillac has been rumored to enter the full-size crossover segment with a vehicle of its own, but no plans have been confirmed outside the upcoming Cadillac XT6, which will be a “midsize plus” crossover along the lines of the Audi Q7, Volvo XC90 and Infiniti QX60.

Sales Numbers - Full-Size Luxury SUV - Q2 2018 - United States

MODEL Q2 2018 / Q2 2017 Q2 2018 Q2 2017 YTD 2018 / YTD 2017 YTD 2018 YTD 2017
ESCALADE +64.85% 9,655 5,857 +74.91% 17,766 10,157
ESCALADE ESV -100.00% 0 3,718 -100.00% 0 6,923
NAVIGATOR +101.31% 5,053 2,510 +82.41% 9,115 4,997
GLS-CLASS -39.59% 4,703 7,785 -34.33% 10,199 15,530
QX80 -26.77% 3,343 4,565 -9.86% 8,942 9,920
LX +8.21% 1,305 1,206 -4.26% 2,582 2,697
G-CLASS -26.55% 874 1,190 -14.44% 1,878 2,195
TOTAL -7.07% 24,933 26,831 -3.70% 50,482 52,419

The current Escalade is coming to the end of the lifecycle. An all-new future Escalade is expected for the 2020 model year as part the Cadillac future product offensive that will bring a new model to market every six months, a total of five vehicle lines in the space of just two years.

The full-size luxury SUV segment contracted 7 percent in the second quarter of 2018 and 3.7 percent in the first six months of 2018.

About The Numbers

  • All percent change figures compared to Cadillac Escalade Q2 2017 sales, unless noted otherwise
  • In the United States, there were 77 selling days in Q2 2018 and 77 selling days in Q2 2017
  • In Canada, there were 77 selling days in Q2 2018 and 76 selling days in Q2 2017
  • China sales figures represent retail deliveries and do not include fleet sales
  • South Korea sales figures represent vehicle registrations rather than raw sales volume
  • Cadillac no longer breaks out Escalade from Escalade ESV sales for the Unites States market, starting with Q2 2018
  • See our running Cadillac Escalade sales trackers 
Written by
Alex is the founder of Cadillac Society. He has a deep passion for automotive business strategy and enjoys driving his ATS sedan on twisty mountain roads.

4 Comments

  1. XT7,XT8 (New VSS-R chassis, RWD/AWD). Next gen XT5/XT6/XT4(RWD,AWD)(New VSS-R chassis).

    Reply
    • That would be wonderful. Here’s to making it reality!

      Reply
  2. Looks like Lincoln sales doubled at the expense of Mercedes and Volvo.

    It’s surprising that high priced cars sales have dropped off when the economy is improving. Perhaps high-income people think they should invest now instead of spend.

    I’m curious how many luxury cars are leased now. There were more company cars before the 80’s, but I don’t remember leases proliferating until the 90’s. A Jeep salesman friend told me then that his dealer preferred leases to purchases.

    All interest used to be tax deductible, so buying patterns changed when that stopped, though some stupidly financed cars with home equity. Depreciation seems a lot worse, but some of that is due to the lower inflation rate. Even though cars hold up better (and longer), the price doesn’t.

    Reply
    • By cars, I mean expensive SUVs.

      Reply

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