Home » October 2017 Cadillac Sales Increase 17.2 Percent To 33,092 Units Globally

October 2017 Cadillac Sales Increase 17.2 Percent To 33,092 Units Globally

October 2017 Cadillac Sales Increase 17.2 Percent To 33,092 Units Globally

Cadillac recorded 33,092 new vehicle sales in October 2017, an increase of 17.2 percent year-over-year. The performance represents the brand’s 17th consecutive month of global sales volume growth.

“For the past 17 months, our global sales have continued to grow, further elevating our standing as a major luxury automaker,” said Cadillac President Johan de Nysschen. “We are building a strong foundation for Cadillac’s long-term success and will continue to increase our momentum with the introduction of the XT4 crossover in 2018.”

In the first ten months of 2017, sales increased 20.5 percent to 289,705 units. The results enable Cadillac to remain on track to surpass last year’s record-setting sales total of 308,718 global vehicle sales.

October 2017 Cadillac Sales By Model

Cadillac did not disclose sales on a per-model basis in October, something it stopped doing at the end of 2016.

The brand did, however, state that the Cadillac XT5 luxury crossover continues to lead sales for the brand with 117,106 units delivered globally in the first ten months of 2017. Given that the model tallied 103,645 deliveries worldwide in the first nine months of 2017, we can deduce that October sales of the midsize CUV tallied 13,461 units.

In addition, sales of the Cadillac ATS lineup grew 22.4 percent in October.

October 2017 Cadillac Sales By Market

Cadillac sales were flat in the United States while increasing in China and Canada:

  • Cadillac sales in the United States decreased a slight 0.1 percent or 17 units to 13,931 units:
    • Retail sales decreased 13.3 percent or 1,629 units to 10,615 vehicles
    • Fleet sales increased 94.6 percent or 1,612 units to 3,316 vehicles
  • Cadillac sales in China increased 36.1 percent to 17,018 units
  • Cadillac sales in Canada increased 30.5 percent to 1,262 units:
    • Retail sales increased 7.6 percent to 881 vehicles
  • Cadillac sales in all other regions (ROW, or Rest of World) increased 7.9 percent to 965 units
    • Cadillac says that South Korea, Russia and Japan saw “significant growth”

Unlike in the first four months of 2017, Cadillac did not provide individual sales figures for Mexico, Europe and South Korea or the Middle East, instead including sales from those markets in the single ROW (Rest of World) line item.

Cadillac Sales Results - October 2017 - By Market

MarketOctober 2017 / October 2016October 2017October 2016YTD 2016 / YTD 2015YTD 2017YTD 2016
Total+17.2%33,09228,236+20.5%289,705240,513
United States-0.1%13,93113,948-4.1%127,777133,234
China+36.1%17,01812,502+58.2%141,64389,530
Canada+30.5%1,262967+17.8%11,4449,718
ROW+7.6%881819+10.1%8,8418,031

October 2017 Average Transaction Prices (ATPs)

According to the J.D. Power Information Network, the average transaction price for a new Cadillac in the U.S. in the first ten months of 2017 remained around $54,000.

This maintains the brand’s spot as the second-highest U.S. average transaction price among major luxury automotive brands.

About The Figures

  • All percent change figures compared to Cadillac October 2016 sales, except as noted
  • In the United States, there were 25 selling days in October 2017 and 26 selling days in October 2016
  • In Canada, there were 24 selling days in October 2017 and 25 selling days in October 2016
  • China sales represent retail sales, rather than wholesales
  • Europe sales, which are included in the R.O.W. column, are estimated and do not include Chevrolet Corvette and Chevrolet Camaro, which are offered in some European dealerships selling Cadillacs
  • Data is not adjusted for the difference in selling days

Further Reading & Sales Reporting

Written by
Alex is the founder of Cadillac Society. He has a deep passion for automotive business strategy and enjoys driving his ATS sedan on twisty mountain roads.

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